black jacket
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$28.33avg listing price — sweet spot $15–$100
Price range
Great$11.35–$51.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 1.1M searches
Review moat
Bad5,926.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.0%return rate — above 6% kills the launch gate
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
61 rising
Sellers
117
Top-5 brand share
31%
Open market
64%
- Amazon Essentials9%
- MAGCOMSEN8%
- PRETTYGARDEN5%
- Dqbeng5%
- Meanzoo5%
- Sampeel5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 112 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meanzoo Womens Scrubs Jacket Zip Front Warm-up Jacket(Black Medium)
Meanzoo$27.124.4★909 rev
Sampeel Black Faux Leather Jacket Women Baggy Oversized Motorcycle Bomber Coats 2025 Fall Going Out Outfits Winter Clothes M
Sampeel$38.494.4★1,152 rev
Ahlaray Casual Black Blazer Jacket for Women Open Front Long Sleeve Work Office Large
Ahlaray$21.803.9★924 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L
MAGCOMSEN$22.344.4★3,585 rev
FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium
FOLUNSI$26.333.7★315 rev
Newest
by launch date
a.Jesdani Womens 3/4 Sleeve Open Front Lightweight Work Office Blazer Jackets Black-M
a.Jesdani$38.9527 rev
OmicGot Womens Black Blazer for Business Casual Office Work - Open Front Long Sleeve Lapel Suit Jacket with Pockets Large
OmicGot$26.4276 rev
Wrangler Authentics Womens Stretch Denim Jacket Black Large
Wrangler Authentics$40.1223,529 rev
FOLUNSI Womens Blazer Business Casual 3/4 Ruched Sleeve Lightweight Suit Jacket with Pockets for Work Office Daily Wear Black Large
FOLUNSI$26.0664 rev
HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.85158 rev
Trending
90-day click momentumFOLUNSI Womens Blazer Business Casual 3/4 Ruched Sleeve Lightweight Suit Jacket with Pockets for Work Office Daily Wear Black Large
FOLUNSI$26.064.3★
a.Jesdani Womens 3/4 Sleeve Open Front Lightweight Work Office Blazer Jackets Black-M
a.Jesdani$38.954.6★
Traleubie Black Cropped Blazer Lapel Collar 3/4 Sleeve Business Work Casual Suit Jackets for Women L
Traleubie$26.604.2★
HOTOUCH Women Jacket Casual Zip Up Lightweight Coats Long Sleeve Work Clothes Black XL
HOTOUCH$25.624.5★
FARVALUE Womens Lightweight Softshell Jacket Hooded Waterproof Windproof Coat Fleece Lined Insulated Winbreaker Hiking Black Small
FARVALUE$36.104.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“The quality was solid”
“I love these lightweight jackets for almost everything”
“Comfy and warm”
“Keeps me warm”
“Buttery soft”
“the colors are beautiful”
“Material is soft”
“Good deal”
“Cute style”
What buyers complain about
“Not a good fit”
“Cheaply made”
“Zipper defective”
“Not good material”
“no pockets”
“Very short and thin material”
“Super thin”
“the fish smell is awful”
“The color is off”
“not as described”