black eye mask
Worth a lookShows a sweet-spot price point ($19.97 avg), but weak search conversion (2.0%) keeps it on the watch list.
Avg price
Great$19.97avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.27–$61.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 6% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$268K$268K/yr · 662K searches
Review moat
Okay3,379.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
66
Top-5 brand share
73%
Open market
25%
- Disguise39%
- Disney24%
- AIMIKE4%
- Nackiy4%
- Furutonhe3%
- Yilistore3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Women Mrs. Incredible Classic Adult Sized Costumes Red XL 18-20 US
Disguise$26.754.0★3,163 rev
Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US
Disney$19.034.6★3,931 rev
Disguise The Incredibles Mr. Incredible Deluxe Costume Official The Incredibles Costume for Adults X-Large (42-46)
Disguise$61.174.4★1,962 rev
Disguise The Incredibles Violet Classic Costume Official The Incredibles Costume for Girls Small (4-6x)
Disguise$18.884.6★1,915 rev
Disguise The Incredibles Jack Jack Costume Officially Licensed The Incredibles Costume for Infants Monthts (12-18)
Disguise$25.494.6★1,349 rev
Newest
by launch date
Womens Mrs Incredible Costume | Adult Superhero Jumpsuit with Gloves and Mask Disney Halloween Outfit X-Large
Fun Costumes$43.2837 rev
Vynix Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials Black
Vynix$7.391,310 rev
40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask
lipetol$9.83329 rev
Loomluxe Sleep Mask Silk Eye Mask for Men Sleeping Mask Adjustable Elastic Strap for Night Shading Sleep Mask Soft and Comfortable for Both Men and Women(Black)
Loomluxe$4.27216 rev
HATINXIA Halloween Costume Eye Masks Superhero Masquerade Mask for Men Women Dress Up Cosplay Party Accessories Prop Black
HATINXIA$8.2319 rev
Trending
90-day click momentum
Marvel Boys The Incredible Hulk Pajamas Size 4 Green
Marvel$23.594.7★
Disney The Incredibles Jack-Jack Baby Boys Footie Bodysuit and Cap Set for Newborn and Infant
Disney$26.724.4★
Disney Pixar Incredibles Logo Boys T-Shirt
Fifth Sun$14.845.0★
Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US
Disney$19.034.6★
Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.864.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable on your face”
“Best Sleep Mask”
“Best quality”
“Silky smooth”
“secure fit”
“Useful in helping my dry eyes”
“Good for the price”
“Very comfortable and adjustable”
“Works perfectly”
“Arrived as described”
What buyers complain about
“Big and bulky”
“irritated my sleep”
“It was uncomfortable”
“the strap is uncomfortable”
“Quality control questionable”
“Falling apart”
“Not worth it”
“The nose part isn't thick enough”
“Bad material”
“Cant see”