black devil horns
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great191.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.90–$34.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 33K searches
Returns
Bad10.9%return rate — above 6% kills the launch gate
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
21
Top-5 brand share
66%
Open market
27%
- PENTA ANGEL18%
- MOSTORY16%
- LUNROUG13%
- Parma7712%
- CoBtee8%
- Furimuk7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)
PENTA ANGEL$5.794.6★30 rev
LUNROUG Devil Horns Headband black Cosplay Horn Hair Hoop Gothic Beauty Halloween Dress Up Hair Accessories Hairdress for Halloween Christmas Party Dress Up
LUNROUG$9.693.3★128 rev
Parma77 Glitter Devil Horns Headband Black Devil Horns Devil Costume for Women Men Girls Halloween Fancy Dress Cosplay Hairband (Black)
Parma77$6.474.4★1,334 rev
MOSTORY Black Devil Horns Headband - Handmade Horn Headband Gothic Demn Horn Hairband with Clips Dark Hairhoop for Renaissance Halloween Cosplay Masquerade Witch Photo Shoot
MOSTORY$11.884.6★57 rev
Dark Gothic Devil Horns Ghost Hairpin Edge Hair clips Skull Butterfly Bat Ear Costume Halloween Cartoon Hair Accessories (Black Devil Horns)
CoBtee$17.983.5★85 rev
Newest
by launch date
NINLEGA Devil Horns Headband Halloween Headband Black Devil Horns Costume for Women Men Fancy Dress Cosplay Hairband
NINLEGA$4.9019 rev
YUYIYANG Devil Ears Headband - Soft Demon Horn Hair Accessory for Halloween Costume Cosplay Party Supplies for Women & Men (Black 1)
YUYIYANG$4.970 rev
Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)
PENTA ANGEL$5.7930 rev
Devil Horns Headband for Women & Men- Black Halloween Hairband Cosplay Costume Horn Hair Hoop Gothic Devil Horn Hair Accessory for Halloween Parties Rave Cosplay (Black)
Roffiy$9.0147 rev
LUNROUG Devil Horns Headband black Cosplay Horn Hair Hoop Gothic Beauty Halloween Dress Up Hair Accessories Hairdress for Halloween Christmas Party Dress Up
LUNROUG$9.69128 rev
Trending
90-day click momentumYUYIYANG Devil Ears Headband - Soft Demon Horn Hair Accessory for Halloween Costume Cosplay Party Supplies for Women & Men (Black 1)
YUYIYANG$4.970.0★
Furimuk Devil Horns Headband Witch Demon Headpiece Cosplay Horn Hair Hoops Gothic Halloween Dress Up for Party Evil Headdress Cosplay Costume Accessory Supplies (Black Meidium)
Furimuk$10.024.1★
Moyubath Devil Horns Headband Black Antlers Gothic Steampunk Demon Horns Headband for Halloween Fancy Dress Costume Photo Props
Moyubath$16.474.5★
Penta Angel Halloween Evil Horn Hair Clips 4pcs Small Horror Demon Goth Ear Hairpins Hair Barrettes Accessories for Women Adults Props Party Cosplay Costume (Black)
PENTA ANGEL$5.794.6★
Dark Gothic Devil Horns Ghost Hairpin Edge Hair clips Skull Butterfly Bat Ear Costume Halloween Cartoon Hair Accessories (Black Devil Horns)
CoBtee$17.983.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 61.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are accurate size to whats shown in pictures”
“I got them to wear to Renn faire seem well made”
“So easy to install love that you can twist the horns around so you can change it up if u want”
“cute gift for my friends bday party”
“Holds well”
“Soft, looks great, easily customizable, worth the price”
“for a one time use they are ok”
“dry brushing them was actually a fun experience”
“The hair clip feature makes them super easy to clip in and forget them”
What buyers complain about
“Broke after wearing it a couple of times”
“However you have to make sure they are COMPLETELY set on the magnets on the helmet or they will blow off”
“The size was slightly smaller than I thought”
“Bad glue quality, comes apart”
“Cheap”
“Definitely not as described”
“No directions on how to assemble”
“I looked at a number of horn sets and those that were close to what I wanted in terms of color were often made of foam — which would have been okay except that a few customers reported that the ones they bought arrived mashed and beyond repair”
“Do not work”