black cologne for men
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Market size
Great$1.5M$1.5M/yr · 941K searches
Avg price
Great$68.39avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 6% kills the launch gate
Price range
Okay$9.59–$267.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,677.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
52
Top-5 brand share
100%
Open market
0%
- Kenneth Cole REACTION59%
- Kenneth Cole36%
- Amazon Basics4%
- Tru Fragrance Beauty1%
- ZITY0%
- COOFANDY0%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 104 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenneth Cole Black All Over Body Spray for Men Aromatic Woody Fragrance Notes of Watermint Mandarin Cedar and Musk Long-Lasting Cologne 6.0 Fl. Oz
Kenneth Cole$10.084.6★12,035 rev
Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 0.5 Fl. Oz.
Kenneth Cole$15.804.6★9,443 rev
Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 3.4 Fl. Oz.
Kenneth Cole$66.584.6★9,443 rev
Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Rose Gold 28-Inch Checked
Kenneth Cole REACTION$87.444.3★16,195 rev
Kenneth Cole REACTION Polo Shirts for Men 3 Pack UPF 50+ Mens Polo Shirts Short Sleeve (Black/White/Heather Grey X-Large)
Kenneth Cole REACTION$38.034.4★200 rev
Newest
by launch date
Unlisted by Kenneth Cole mens Regular Fit Solid Dress Shirt Black 15 -15.5 Neck 32 -33 Sleeve US
Kenneth Cole$17.909,287 rev
Kenneth Cole Mens Anthony Black 9 Medium
Kenneth Cole REACTION$75.5826 rev
Kenneth Cole Mens Calen Dark Natural 7 Medium
Kenneth Cole REACTION$53.4732 rev
Kenneth Cole REACTION Mens Cosmo Taupe 13 Medium
Kenneth Cole REACTION$32.950 rev
Kenneth Cole Reaction Mens Nathan Medium Natural 9 Medium
Kenneth Cole REACTION$80.8825 rev
Trending
90-day click momentum
Kenneth Cole REACTION Mens Nathan Black 9 Medium
Kenneth Cole REACTION$70.264.7★
Kenneth Cole REACTION Mens Lawstin Medium Natural 9 Medium
Kenneth Cole REACTION$57.975.0★
Amazon Basics 3-Piece Hardshell Luggage Set (21 26 30) Scratch-Resistant Expandable Suitcases with Multi-directional Wheels and Telescoping Handle Black
Amazon Basics$131.474.4★
Kenneth Cole Unlisted mens Slim Fit Solid Dress Shirt White 15-15.5 Neck 32 -33 Sleeve US
Kenneth Cole$19.674.3★
Amazon Basics 2-Piece Hardside Luggage Set (21 30) Expandable Scratch-Resistant Finish Telescoping Handle Four Multi-directional Wheels Navy Blue
Amazon Basics$111.154.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“The price is affordable for the quality you receive”
“They are affordable”
“it fits everything thing I need”
“Very durable”
“Easy to use”
“As advertised”
“colors are accurate”
“Nice Sturdy Case”
“Wheels are great”
What buyers complain about
“Strong odor”
“Too Big”
“Doesnt last”
“The zipper is super cheap”
“Poor Quality”
“Handle is garbage”
“A total waste of money”
“one wheel went wonky at first use”
“Seems flimsy”
“The color began to fade after 2 washes”