black circle glasses
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,097.48avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 6% kills the launch gate
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.04–$15.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$13K$13K/yr · 41K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
26
Top-5 brand share
68%
Open market
25%
- CGID22%
- SOHUPAC20%
- Joopin9%
- Hmxpls9%
- tanmigot8%
- Sunier6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CGID E01 Polarized Sunglasses with Case for Women Men Circle Round Retro Vintage Sun Glasses Circular Shades Black Metal Rimmed Black Lens Small 45mm Gift Package
CGID$11.804.4★7,788 rev
SOHUPAC Classic Round Glasses Retro Circle Eyeglasses Clear Lens Metal Frame Accessories Non-Prescription For Men Women (Black)
SOHUPAC$8.924.2★475 rev
Joopin Polarized Round Sunglasses Circle Sun Glasses UV Protection Circular Shades for Men Women Costume (Black Simple Packaging)
Joopin$9.934.4★10,330 rev
tanmigot Retro Round Sunglasses for Men Women Polarized UV400 Protection Sunglasses Vintage Hippie Circle Sun Glasses for Daily Outfits Driving Beach Travel Black Frame Black Lenses
tanmigot$10.084.3★62 rev
Sunier Round Sunglasses Men Womens Shades Polarized Retro Circle UV400 Sun Glasses
Sunier$10.274.4★529 rev
Newest
by launch datetanmigot Retro Round Sunglasses for Men Women Polarized UV400 Protection Sunglasses Vintage Hippie Circle Sun Glasses for Daily Outfits Driving Beach Travel Black Frame Black Lenses
tanmigot$10.0862 rev
Hmxpls Round Wizard Glasses Halloween Black Circle Glasses Fake Costume Eyeglasses for Dress Up Cosplay Accessories
Hmxpls$6.2117 rev
Hmxpls Fake Round Glasses Circle Costume Glasses Metal Frame Clear Lens Non-Prescription for Dress Up Cosplay Accessories (Black)
Hmxpls$5.8443 rev
ZIMUSUN Round Frame Glasses for Women Men Small Circle Clear Lens Glasses Blue Light Non-prescription Eyeglasses(01 Bright Black)
ZIMUSUN$12.9091 rev
FoxMook 2-Pack Blue Light Blocking Glasses Round Women Men Computer Glasses Anti Eye Strain/UV/Glare Gaming Glasses Black Black
FoxMook$9.89280 rev
Trending
90-day click momentumtanmigot Retro Round Sunglasses for Men Women Polarized UV400 Protection Sunglasses Vintage Hippie Circle Sun Glasses for Daily Outfits Driving Beach Travel Black Frame Black Lenses
tanmigot$10.084.3★
CGID E01 Polarized Sunglasses for Women Men Circle Round Retro Vintage Sun Glasses Circular Shades 2 Pack Small 45mm Simple Package
CGID$15.374.4★
GQUEEN Retro Round Circle Steampunk Sunglasses for Women Men Polarized UV400 Protection MTS2
GQUEEN$15.424.4★
ANZIW Round Polarized Sunglasses Men Women Retro Metal Hippie Shades with 100% UV Protection
ANZIW$15.404.4★
Hmxpls Round Wizard Glasses Halloween Black Circle Glasses Fake Costume Eyeglasses for Dress Up Cosplay Accessories
Hmxpls$6.214.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 22.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These glasses are made well”
“Worth it”
“Fit well”
“Very comfortable”
“My teenage son loves this style”
“Lightweight very nice”
“lasted me for years”
“I love the red ones”
“Theyre well built”
“Exactly as advertised”
What buyers complain about
“However, they were definitely too large for my 3-year-old and kept sliding off”
“Little flimsy”
“Low quality”
“One broke really easy”
“Let me tell you this shades felt like I had on nothing super comfortable n the price”
“when I received then a nose cushion was missing”
“when one of the lenses cleaned it has a grated”
“hard to open”
“not accurate to the pictures”
“The color change was different with each lens”