black cashmere scarf
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$53.85avg listing price — sweet spot $15–$100
Price range
Great$14.21–$120.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,051.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.7%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 17K searches
Growth
Bad-89.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
12
Top-5 brand share
75%
Open market
17%
- RYYOYY26%
- RIIQIICHY15%
- Turnshine13%
- FURTALK11%
- Fishers Finery10%
- PULI8%
- Open — no brand owns it (5 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Black
RYYOYY$59.524.6★365 rev
Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves
Turnshine$14.214.5★87 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.224.7★7,498 rev
RIIQIICHY Scarfs for Women Winter Black Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$15.264.7★13,756 rev
Fishers Finery Womens 100% Pure Cashmere Winter Scarf; 2-Ply Dehaired (Black)
Fishers Finery$80.344.7★519 rev
Newest
by launch date
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves
Turnshine$14.2187 rev
Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend
Velanio Cashmere$57.73253 rev
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Black
RYYOYY$59.52365 rev
PayinBlue 100% Cashmere Pashmina Scarf for Women Men Girls Boys Scarves Gifts Soft Warm
PayinBlue$65.4512 rev
Trending
90-day click momentum
State Cashmere Unisex Ribbed Knit Scarf Made with 100% Pure Inner Mongolian Cashmere - Elegant Soft & Versatile - Ultra Warm Winter Accessories - (Black 70x7)
State Cashmere$71.174.5★
LaniLani 100% Pure Cashmere Scarf 78 x 16 Long Luxurious Winter Gift For Women and Men (Black)
LaniLani$99.280.0★
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★
Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend
Velanio Cashmere$57.734.4★
RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 Black
RYYOYY$120.084.6★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -89.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Beautiful and buttery soft just as described”
“Quality is impeccable and so soft”
“I love it so much I now own 3 in different colors”
“Not bulky”
“Good price too”
“it is comfortable”
“as advertised”
“Good size”
“thick material that kept me warm during a cool spring evening”
What buyers complain about
“Very cheap material”
“It's not very thick”
“Deceitful advertising”
“Item looks used”
“POOR QUALITY”
“The weave is very prone to snagging”
“dirty”
“Looks expensive on”
“However, color is a pale butter yellow, not the warm white tone expected with ivory”
“It's not the softest cashmere I've ever owned”