black beanie with pom pom
Skip itSoft demand (-87.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$8.14–$42.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 6% kills the launch gate
Review moat
Bad5,990.54avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 68K searches
Growth
Bad-87.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
64
Top-5 brand share
43%
Open market
52%
- CHOK.LIDS11%
- Spyder9%
- The North Face8%
- Alepo8%
- Augusta Sportswear6%
- FURTALK6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alepo Womens Winter Beanie Hat Warm Fleece Lined Knitted Soft Ski Cuff Cap with Pom Pom(Black)
Alepo$10.124.7★6,744 rev
Augusta Sportswear Pom Beanie Black OS
Augusta Sportswear$10.314.3★21 rev
CHOK.LIDS Plain Color Stripe Beanies for Men and Women Soft Acrylic Knit Cuffed Beanie Cap Winter Hat Outdoor (Navy)
CHOK.LIDS$14.884.6★549 rev
Sportsman Pom-Pom 12 Knit Beanie One Size Black
Sportsman$8.714.4★411 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Black One Size
Spyder$17.494.0★53 rev
Newest
by launch date
Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.66489 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Black One Size
Spyder$17.4953 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Taupe One Size
Spyder$21.3553 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.8053 rev
Century Star Womens Satin Lined Winter Beanie with Detachable Faux Fur Pom Pom Warm Knit Cuffed Hat for Cold Weather Black One Size
Century Star$10.8779 rev
Trending
90-day click momentumSpyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Taupe One Size
Spyder$21.354.0★
Humble Hilo Knit Hats Beanies for Women Winter Pom Beanie Men or Women Beanies Cable Knit Beanie (US Alpha One Size Navy Blue Pom Pom)
Humble Hilo$21.374.1★
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.804.0★
Humble Hilo Knit Hats Beanies for Women Winter Pom Beanie Men or Women Beanies Cable Knit Beanie (US Alpha One Size Red Orange Pom Pom)
Humble Hilo$20.744.1★
Humble Hilo Knit Hats Beanies for Women Winter Pom Beanie Men or Women Beanies Cable Knit Beanie (US Alpha One Size Grey Pom Pom)
Humble Hilo$16.774.1★
Demand
Weekly Amazon search volume, last 29 weeks — -87.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“The beanie is good quality”
“Fits great”
“Good and Comfortable”
“The material feels soft”
“Exactly as pictured”
“Love the color”
“Price worth it”
“This hat has thick”
“It was a well received gift”
What buyers complain about
“doesnt fit good”
“missing some elastics”
“lack of quality control with some uneven seams”
“My issue is more about attaching them”
“very first time I wore it the Pom Pom came off”
“a little bit to big in the length”
“The material is slightly itchy when it touches my forehead”
“Waste of money”
“really tough to keep on”
“I guess I did not read the description very well”