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birthday girl shirt

Skip it53/100

a small market ($234K/yr) — birthday girl shirt doesn't clear our bar today.

Market/yr

$234K

Growth (1y)

+239.7%

Products

55

Brands

33

was 53 a year ago

Sellers

38

Price range

$7.05–$29.70

Returns

4.3%

Rating

4.7★

53/100

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Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
12
×0.30
Growth
81
×0.30
Competition
82
×0.20
Quality gap
20
×0.10
Returns
65
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +239.7% year over year.
39K19KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep · busiest ÷ quietest = 1.9×

Competition

28%Unordinary Toddler
  • Unordinary Toddler28%
  • BOUTIKOME8%
  • The Children's Place7%
  • Zoemghc4%
  • NUMYEAN4%
  • SAYOO4%
  • Other (27 brands)45%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 33 brands and 38 sellers compete here.

Brands

33 falling

was 53 a year ago

Sellers

38

Top 5 brand share

51%

#ProductBrandPriceRatingReviewsClick shareTrend
2The Children's Place$7.054.8★1,8497%flat

Product shelf

All 55 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“It fits as expected”

Quality-Overall17%

“Great quality shirt”

Advertised Vs Actual Product8%

“Looks exactly as pictured”

Soft Feel6%

“The material feels soft and comfortable, and the embroidery on the shirt is really cute and well done”

Material Quality6%

“Love the material”

Comfort-Overall6%

“is very comfortable”

Color4%

“Beautiful color”

Gifting Purpose2%

“Birthday gift”

Brightness/Shine/Glow2%

“bright”

Shape/Style2%

“Outfit is really cute”

What buyers complain about

Size-Overall43%

“Runs small”

Color8%

“Dots lost their color”

Shrinkage Resistance5%

“so I may never know if it will shrink”

Thickness4%

“Shirt is a little thin”

Material Quality4%

“Not at all what I expected material is clingy”

Quality-Overall3%

“Pretty cheap overall”

Shoulder Fit2%

“both were way too big at the shoulder”

Sleeve Fit1%

“sleeves shorter than appears in photo”

Print Quality1%

“the print came off after washing it the first time”

Value For Money1%

“The price was a little high so I was hesitant”

Top return reasons

  • Size-Overall63%
  • Length15%
  • Material Quality4%
  • Advertised Vs Actual Product2%
  • Color2%
  • Chest Fit2%
  • Quality-Overall2%
  • Waist Fit1%
  • Sleeve Fit1%
  • Value For Money1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.