birthday boy
Skip it48/100a small market ($160K/yr) — birthday boy doesn't clear our bar today.
Market/yr
$160K
Growth (1y)
+230.7%
Products
29
Brands
10
was 42 a year ago
Sellers
14
Price range
$7.58–$17.71
Returns
3.8%
Rating
4.7★
Skip it
Scored 48/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +230.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Competition
- Unordinary Toddler55%
- GLIGLITTR15%
- The Children's Place11%
- Zypynith6%
- ZOELNIC4%
- AG AGUU2%
- Other (4 brands)7%
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 14 sellers compete here.
Brands
10 falling
was 42 a year ago
Sellers
14
Top 5 brand share
91%
Product shelf
All 29 tracked products in this niche.
Birthday boy Shirt Toddler Boys Outfit First Happy 2t 3t 4 Year Old 5 Kids 6th (Charcoal Black 12 Months)
Unordinary Toddler
$12.694.8★4,726 reviews
GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Black2 2T)
GLIGLITTR
$14.124.7★357 reviews
Birthday boy Shirt Toddler Construction Shirts Boys 2t 3t 4 Year Old Excavator Theme Party t-Shirt 5 Kids 6th Outdoor Play (US Age 7 Years French Blue - 6th)
Unordinary Toddler
$13.034.9★43 reviews
GLIGLITTR Birthday Boy Shirt Birthday Dude Tshirt 2nd 3rd 4th 5th 6th 7th 8th Toddler Boys Bday Party Short Sleeve Outfit Top(Apricot 2-3T)
GLIGLITTR
$14.994.6★39 reviews
Birthday boy Shirt Toddler Boys Outfit First Happy 12m 2t 3t 4 Year Old 5 Kids 6th Number Printed T-Shirt (US Age 7 Years Charcoal Black - 6th)
Unordinary Toddler
$14.054.8★39 reviews
The Childrens Place boys Birthday Dude Graphic Tee T Shirt Black 7 8 US
The Children's Place
$7.584.8★2,469 reviews
Birthday boy Shirt Toddler Boys Outfit First Happy 12m 2t 3t 4 Year Old 5 Kids 6th Number Printed T-Shirt (US Age 5 Years Charcoal Black - 4th)
Unordinary Toddler
$14.534.8★39 reviews
The Childrens Place Boys Assorted Everday Short Sleeve Graphic T-Shirts Multipacks Bday Dude/Dino 2-Pack Medium
The Children's Place
$14.154.7★418 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Good quality”
“soft and stylish”
“As described”
“colors so nice”
“The material is super soft - perfect for kiddos”
“Good for the price”
“It's durable and looks wonderful on him, and I'm looking forward to seeing this on him at his summer birthday”
“The design is bright”
“washes well”
What buyers complain about
“Returned on the small side”
“I didn't spend money for this garbage”
“the back design melted together”
“because it isnt durable with normal use”
“have a very big neck looks like already used someone before I brought it”
“Poor Quality”
“Horrible material and smell”
“Horrible material and smell”
“The shirt is so stiff”
“the picture is faded”
Top return reasons
- Size-Overall62%
- Length12%
- Material Quality5%
- Chest Fit4%
- Color2%
- Advertised Vs Actual Product2%
- Value For Money2%
- Sleeve Fit2%
- Neck Fit1%
- Quality-Overall1%