bird mask
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great268.62avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$3.98–$48.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 6% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 96K searches
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
37
Top-5 brand share
48%
Open market
47%
- elope14%
- SANZHIGUO11%
- MimiMoon9%
- MOKRY PARTY8%
- HSSPYY6%
- Aroncent4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
elope Chicken Face Mask for Adults - Soft Flannel with Elastic Ear Loops - Yellow
elope$3.983.8★53 rev
SANZHIGUO Black Eagle Mask Adult Bird Animal Costume Halloween Masquerade Party Prop
SANZHIGUO$13.614.0★131 rev
MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)
MimiMoon$14.754.5★2 rev
Hairy Raven Mask Latex Black Crow Mask Adult Bird Halloween Cosplay
SANZHIGUO$31.654.1★45 rev
HSSPYY Bird Masquerade Mask Half Face PU Feather Costume Mask for Halloween Masquerade Cosplay & Party
HSSPYY$15.233.9★82 rev
Newest
by launch date
CMRCOYO Bird Beak Fake Parrot Beak Nose Novelty Parrot Mask Simulation Animal Nose Props Halloween Cosplay Bird Mask adult
CMRCOYO$13.012 rev
JUZI Brilliance Novelty Birdbill Mask & Sunglasses Set Funny Animal Cosplay Outfit Party Gift Halloween Costume
JUZI Brilliance$14.702 rev
MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Mask)
MimiMoon$14.752 rev
MimiMoon Upgraded Bird Beak Mask and Sunglasses Set Fun Animal Costume for Cosplay Parties Christmas Halloween Birthday Decorations (Black)
MimiMoon$17.712 rev
Arocnent Green Raven Half Face Bird Mask for Adults: Iridescent Feather Masquerade Mask with 3D Beak - Halloween Cosplay
Aroncent$12.756 rev
Trending
90-day click momentumJUZI Brilliance Novelty Birdbill Mask & Sunglasses Set Funny Animal Cosplay Outfit Party Gift Halloween Costume
JUZI Brilliance$14.704.5★
CMRCOYO Bird Beak Fake Parrot Beak Nose Novelty Parrot Mask Simulation Animal Nose Props Halloween Cosplay Bird Mask adult
CMRCOYO$13.015.0★
Feather Shawl for Women - Swan Feathers Collar Halloween Crow Cape Witch Costume Accessories
HOMELEX$19.794.3★
Ginsco Ghillie Suit Full Face Mask Gloves Set M/L 3D Leafy Camo for Men Camoflage Woodland for Outdoor Turkey Hunting Airsoft Sniper With Storage Bag
Ginsco$29.864.5★
XHBTS Bird Beak Mask and Sunglasses Set Fun Animal Costume for Halloween Cosplay Decorations
XHBTS$12.394.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +1.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The sunglasses are also of a solid, quality build”
“they actually fit”
“Worth it”
“Just as advertised”
“Very easy to put on”
“Has a shiny sheen to it”
“We had so much fun”
“Light weight”
“nice comfort”
“breathability”
What buyers complain about
“Not true to size”
“Persistent rubber smell”
“Really uncomfortable”
“Very hard to see out of”
“Invisible”
“Mask material”
“More green in the color when I needed black”
“The sunglasses, however, are a bit cheaper”
“would probably be quite comfortable except that it is wildly out of shape”
“falls off a bit but”