bingo costume for kids
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.94avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great388.28avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.03–$51.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.7%return rate — above 6% kills the launch gate
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 221K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
70
Top-5 brand share
91%
Open market
6%
- Bluey40%
- Spirit Halloween26%
- Disguise15%
- American Marketing Ent.6%
- Generic4%
- Nicky Bigs Novelties3%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spirit Halloween Toddler Bluey Bingo Costume - 3-4T
Spirit Halloween$39.374.7★173 rev
Bluey Bingo Toddler Girls Cosplay Tank Top and Dolphin Active French Terry Shorts Bingo Yellow 2T
Bluey$21.004.8★305 rev
Bluey Bingo Toddler Boys Zip Up Cosplay Coverall 2T
Bluey$32.164.7★1,025 rev
Spirit Halloween Bluey Toddler Girls Bingo Costume - 2T | Officially Licensed | Easy Costumes
Spirit Halloween$39.454.8★216 rev
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$26.834.9★10 rev
Newest
by launch date
Bluey Bingo Healer Classic Fuzzy Costume Jumpsuits Halloween Cosplay (12-18 Months)
Bluey$22.960 rev
Bluey Bingo Blanket Sleeper Costume Pajamas with Hat (US Numeric 2 Bluey)
Bluey$23.344 rev
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$26.8310 rev
Bluey and Bingo Kids Halloween Costume Pajamas Suit
American Marketing Ent.$28.2210 rev
American Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$27.7510 rev
Trending
90-day click momentumAmerican Marketing Ent. Bluey and Bingo Kids Halloween Costume Pajamas Suit Officially Licensed Sleepwear PJs
American Marketing Ent.$26.834.9★
Bluey and Bingo Kids Halloween Costume Pajamas Suit
American Marketing Ent.$28.224.9★
Bluey Bingo Dad Toddler Boys T-Shirt Tank Top and French Terry Shorts 3 Piece Outfit Set 5T
Bluey$20.184.8★
Fewlby Kids Toddler Rain Suit for boys girls One Piece Hoodie Zipper Cute Cartoon Monkey Waterproof Rain Jacket 2-5 years M Size
Fewlby$22.074.6★
Free Space Bingo Personalized Coverall Bucket Hat for Men & Women White - Large Size
Generic$15.814.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 65.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Good quality”
“Comfortable as well”
“They are pretty durable”
“Bluey fun in the sun”
“The colors are bright”
“lightweight alternative that kids actually want to keep on”
“seemed to be made from decent quality plastic”
“Soft”
“The design is bright, playful, and instantly fun”
What buyers complain about
“size too small”
“The glitter is the only negative”
“the top part looks a dingy color”
“The fallen glitter is also very difficult to clean up”
“the durability is not great”
“it does seem a little expensive”
“quality vs price was terrible”
“And thin”