billabong swimsuits for women
Worth a lookShows a sweet-spot price point ($33.17 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$33.17avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$10.99–$75.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+53.9%90-day search growth — must beat 0% to launch
Review moat
Good1,014.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 1.6M searches
Returns
Bad6.7%return rate — above 6% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
44
Top-5 brand share
93%
Open market
5%
- Billabong69%
- Roxy16%
- Hurley3%
- Rip Curl3%
- Volcom2%
- The North Face1%
- Open — no brand owns it (7 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 86 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BILLABONG Womens Home Abroad Backpack Black & White
Billabong$55.724.8★186 rev
Billabong Womens Wild Pursuit Short Overall Black Small
Billabong$23.164.0★2,243 rev
Billabong Mens Sherpa Lined Hoodie Jacket Sand S
Billabong$22.704.1★47 rev
Billabong Roadie Womens Backpack Pink Combo
Billabong$57.484.7★566 rev
Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large
Billabong$17.154.5★27 rev
Newest
by launch date
Billabong Home Abroad Womens Backpack Blue Combo
Billabong$59.110 rev
Billabong Roadie Womens Backpack Pink Combo
Billabong$57.48566 rev
Billabong Home Abroad Womens Backpack Brown & White
Billabong$59.360 rev
Billabong Home Abroad Womens Backpack Black & White
Billabong$59.650 rev
Billabong Womens Island Life Midi Dress (US Alpha Medium Regular Regular Clearwater)
Billabong$65.980 rev
Trending
90-day click momentum
Billabong Womens Swimwear UPF 50 Adjustable Tie Triangle Bikini Set Black Medium
Billabong$27.012.9★
Billabong Mens Sherpa Lined Hoodie Jacket Rust S
Billabong$10.994.1★
Billabong Womens Regular Fit Premium Quality Rayon High Waisted Beach Shorts Sweet Orchid Medium
Billabong$18.213.9★
Billabong Womens Regular Fit Premium Soft Cotton Graphic Tank Top Bark Brown Medium
Billabong$16.243.8★
Billabong Womens Relaxed Fit Short Sleeve Casual Flattering V-Neck Mini Dress White Cap Small
Billabong$27.332.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels solid”
“Fit well”
“will not break”
“Very comfortable”
“Strong material”
“has a decent amount of pockets”
“Great deal”
“Looks exactly as pictured”
“it handles the weight with no signs of tearing. so far”
“Great storage capacity”
What buyers complain about
“Legs are really wide”
“Straps arent comfortable”
“didnt even last a week”
“Awful Zipper”
“Poor quality”
“The material is cheap”
“Overpriced for what you get”
“Stitcher missed a seam”
“The sleeves are just the tiniest bit shorter than I prefer”
“sleeves thinner”