ben franklin wig
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+135.8%90-day search growth — must beat 0% to launch
Avg price
Great$21.49avg listing price — sweet spot $15–$100
Review moat
Great233.78avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.98–$51.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad8.7%return rate — above 6% kills the launch gate
Market size
Bad$41K$41K/yr · 31K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
24
Top-5 brand share
98%
Open market
0%
- California Costumes48%
- Bettecos22%
- hhdatc12%
- karlery11%
- Gvhntk4%
- Morph2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
California Costumes Mens Benjamin Franklin Wig - Adult Sized Gray One Size US
California Costumes$16.254.3★296 rev
Bettecos Old Man Bald Wig for Mens Cosplay Halloween Party Wigs | Short Wavy Colonial Costume Synthetic Hair Wigs
Bettecos$19.734.4★108 rev
hhdatc Grey Short Curly Old Man Funny Wig with Bald Cap Mad Scientist Synthetic Costume Wig Grandpa Costume Accessory for Adult Halloween Cosplay and Anime
hhdatc$9.984.6★12 rev
California Costumes Child Benjamin Franklin Wig Standard Silver
California Costumes$17.014.4★468 rev
karlery California Colonial Man Short Bob Curly Scientist Bald Wig Halloween Cosplay Anime Costume Party Wig
karlery$21.214.4★149 rev
Newest
by launch datehhdatc Grey Short Curly Old Man Funny Wig with Bald Cap Mad Scientist Synthetic Costume Wig Grandpa Costume Accessory for Adult Halloween Cosplay and Anime
hhdatc$9.9812 rev
Morph Founding Father Costume Adult with Wig Ben Franklin Outfit Colonial Costume Men 4th of July Outfit 250 Anniversary Large
Morph$51.8924 rev
Bettecos Mens Judge Colonial Wig with Glasses Long Blonde Powdered Wavy Wig Costume Cosplay Halloween Party White Wigs (Beige)
Bettecos$20.0582 rev
Gvhntk Short Curly Old Man Bald Cap Wig Mad Gray Scientist Synthetic Balding Halloween Anime Cosplay Costume Wigs (Grey)
Gvhntk$12.72102 rev
Bettecos Old Man Bald Wig for Mens Cosplay Halloween Party Wigs | Short Wavy Colonial Costume Synthetic Hair Wigs
Bettecos$19.73108 rev
Trending
90-day click momentum
California Costumes Benjamin Franklin Costume Child Medium (8-10)
California Costumes$24.594.4★
hhdatc Grey Short Curly Old Man Funny Wig with Bald Cap Mad Scientist Synthetic Costume Wig Grandpa Costume Accessory for Adult Halloween Cosplay and Anime
hhdatc$9.984.6★
Morph Founding Father Costume Adult with Wig Ben Franklin Outfit Colonial Costume Men 4th of July Outfit 250 Anniversary Large
Morph$51.894.0★
Gvhntk Short Curly Old Man Bald Cap Wig Mad Gray Scientist Synthetic Balding Halloween Anime Cosplay Costume Wigs (Grey)
Gvhntk$12.724.2★
California Costumes Child Benjamin Franklin Wig Standard Silver
California Costumes$17.014.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +135.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 6.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun wig”
“Excellent product”
“Fit great”
“it is a very cost-effective”
“it has held up remarkably well”
“The forehead was even comfortable”
“It's a great price and good color,”
“Fun gift for a judge”
“Better than expected”
“Its very curly so I steamed it”
What buyers complain about
“It was two layered and short”
“Cheaply Made”
“too much hair on top upfront”
“My son found it itchy”
“the photos are deceptive”
“the wig CERTAINLY doesn't hold its curls like that”