beanie with brim
Skip itSoft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$9.80–$32.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,712.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Bad6.4%return rate — above 6% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 265K searches
Growth
Bad-76.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
33
Top-5 brand share
82%
Open market
14%
- Home Prefer50%
- TOP-EX13%
- adidas9%
- Rothco7%
- zowya4%
- C.C4%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Home Prefer Mens Beanie Hat for Winter Knitted Hat with Bill Daily Beanie Cap Black
Home Prefer$13.664.4★4,904 rev
Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size
Home Prefer$14.734.2★113 rev
Home Prefer Mens Cuff Beanie Cap with Visor Winter Skull Beanie Warm Thick Knit Beanie Hat Army Green
Home Prefer$14.564.4★4,820 rev
Adidas Mens Griggs Brimmer Beanie with Brim Standard Fit Winter Hat
adidas$18.564.5★309 rev
Rothco 59381: Watch Cap with Brim
Rothco$11.913.9★426 rev
Newest
by launch date
DryKnit Red Oversized Waterproof 80% Merino Wool Blend Visor Beanie Knit Hat with Brim Fleece Lined Warm Cap for Men Women Large Head Fishing Outdoor Winter XL/XXL
TOP-EX$25.82123 rev
DryKnit Grey Waterproof 80% Merino Wool Blend Beanie Knit Hat with Brim Visor Fleece Lined Oversized Warm Winter Cap for Men Women Hunting Camping Outdoor Gear XL/XXL
TOP-EX$25.43123 rev
ZEXIAN 2Pack Men&Women Winter Warm Fleece-Lined Knit Beanie Hats with Visor & Ear Flaps for Cold Weather (US Alpha One Size Black+Grey)
ZEXIAN$15.17152 rev
TOP-EX DryKnit Army Green Waterproof Beanie Wool Blend Fleece Lined Knit Cap with Brim for Men Women Golfing Running Winter Outdoor M/L
TOP-EX$24.4482 rev
Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size
Home Prefer$14.73113 rev
Trending
90-day click momentum
MELASA Cycling Cap Cooling Skull Cap Helmet Liner with Sun Visor Sun Protection Running Beanie Bike Cap for Men Women Under Helmet(Black)
MELASA$11.064.5★
Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Ash)
Home Prefer$14.504.2★
Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Grey)
Home Prefer$15.204.2★
Home Prefer Mens Winter Beanie Hat with Brim Warm Double Knit Cuff Beanie Cap Red
Home Prefer$13.604.4★
TOP-EX DryKnit Army Green Waterproof Beanie Wool Blend Fleece Lined Knit Cap with Brim for Men Women Golfing Running Winter Outdoor M/L
TOP-EX$24.444.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -76.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps my ears warm”
“Fit great”
“EXCELLENT PRODUCTS...Better than I expected”
“Very nice and comfortable”
“Very much worth the price and then some”
“Style meets comfort”
“Great hat for winter walks”
“Love the stretch fit and warmth”
“Just what the doctor ordered”
“So soft”
What buyers complain about
“Too small”
“probably wouldnt buy it again as the quality is a bit underwhelming”
“Does not make me hot”
“Descent material”
“Mega shrunk”
“dont like the shape on front ridge above the brim”
“Don't buy the black cap as the dye will leach out when you sweat”
“Not water proof”
“Falls apart”
“it is also extremely bulky”