beanie set
Skip itSoft demand (-65.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.95avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$5.74–$47.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,422.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 37K searches
Growth
Bad-65.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
44
Top-5 brand share
57%
Open market
38%
- Winterlace21%
- ZH14%
- NPQQUAN9%
- DASSNANE7%
- OLIKER6%
- ZOORON5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 56 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPQQUAN 3 Packs Unisex Beanie Hats for Men Women Winter Knit Beanies Black+White+DarkBeige
NPQQUAN$10.914.6★926 rev
ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase Black
ZH$17.064.6★531 rev
12 Pack Winter Beanie Hats for Men Women Warm Cozy Knitted Cuffed Skull Cap Wholesale
Winterlace$20.484.6★8,091 rev
ZOORON 1&2 Pack Beanie for Men Women Slouchy Beanie Hats Winter Knit Caps Soft Ski Hat Unisex
ZOORON$8.174.6★3,374 rev
OLIKER 3 Pack Beanie for Men Women Winter Double Layer Warm Knit Cuffed Hat Stylish Slouchy Skull Cap for Cold Weather (US Alpha One Size Beige+Brown+Black)
OLIKER$17.184.5★269 rev
Newest
by launch date
6 PCS Black Beanies Hats Men Beanie for Women Winter Knitted Hat Soft Ski Hat Warm Blank Bulk Ideal Gifts for Shelters Charities
DASSNANE$11.34156 rev
Zhamate 6 Pcs Y2k Beanies Spider Web Star Letters Pattern Beanie Gothic Acrylic Knitted Hat Casual Streetwear Outdoor for Men Women Black
Zhamate$19.2920 rev
BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)
BEVTEE$9.40143 rev
2 PCS Unisex Beanie Hats for Men Women Winter Knit Beanies Silk Lining Soft Slouchy Warm Cuffed Beanie Hat Black DeepGrey
KaneLoo$5.7436 rev
3 Packs Winter Beanie Hats for Men Women Unisex Soft Warm Thick Beanies Cuffed Knit Skull CapBlack/Gray/Navy Mix
Hatromm$12.30711 rev
Trending
90-day click momentum2 PCS Unisex Beanie Hats for Men Women Winter Knit Beanies Silk Lining Soft Slouchy Warm Cuffed Beanie Hat Black DeepGrey
KaneLoo$5.744.5★
BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)
BEVTEE$9.404.4★
12 Pack Winter Beanie Hats for Men Women Warm Cozy Knitted Cuffed Skull Cap Wholesale
Winterlace$20.704.6★
ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase
ZH$16.864.6★
Gelante Unisex Beanie Cap Knitted Warm Solid Color and Multi-Color Multi-Packs (3 Pack: Solid Black)
Gelante$13.024.7★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -65.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 20.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Amazing quality”
“not too tight”
“Very comfortable”
“Great deal”
“Great colors”
“material is soft”
“Comofortable and soft, easy to wash”
“As advertised”
“these are nice and thick hats”
What buyers complain about
“Runs very small”
“Cheap”
“Wrong color”
“Thick beanie”
“Could have been cheaper”
“The smell was so intense that it took 3 washes”
“a bit too stretchy”
“its way too long”
“Didn't happen the one I received was tight and uncomfortable”
“Very thin”