beanie
Skip itSoft demand (-53.2% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$6.0M$6.0M/yr · 30.4M searches
Avg price
Incredible$36.99avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Good$5.69–$164.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 6% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Review moat
Bad40,437.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-53.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
77
Top-5 brand share
98%
Open market
2%
- Carhartt81%
- Kecols10%
- Dickies3%
- ADOREJOY2%
- KEEPSHOWING1%
- Dubinik1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Iconic K87 Pocket T-Shirt Black Large
Carhartt$18.614.6★122,559 rev
Kecols Mens Loose Fit Heavyweight Short-Sleeve Pocket Work T-Shirt Black
Kecols$23.094.2★149 rev
Carhartt Mens Iconic K87 Pocket T-Shirt Black X-Large
Carhartt$18.834.6★122,559 rev
Carhartt Mens Knit Cuffed Beanie Hat Black One Size US
Carhartt$20.024.8★150,550 rev
Carhartt Mens Iconic K87 Pocket T-Shirt Carbon Heather X-Large
Carhartt$18.364.6★122,559 rev
Newest
by launch date
Carhartt Mens 5 Coyote Trademill Nano Toe Waterproof SRO Boot (11.0 W)
Carhartt$164.6665 rev
Carhartt Mens Dearborn Relaxed Pocket T-Shirt Black X-Large
Carhartt$16.7713,672 rev
Carhartt Mens Dearborn Relaxed Pocket T-Shirt Black Large
Carhartt$16.7713,672 rev
Kecols Mens Loose Fit Heavyweight Work Long Sleeve T-Shirts Comfort Pocket Tee - Tall & Regular (Black-XXL)
Kecols$30.01104 rev
Kecols Mens Regular Fit Work Utility Shirt Midweight with Two Chest Pockets Wrinkle-Resistant Industrial Work Wear Black
Kecols$28.08116 rev
Trending
90-day click momentum
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Charcoal Heather XX-Large
Amazon Essentials$14.344.6★
Carhartt Mens Iconic K288 Logo Sweatshirt Early Fog Large
Carhartt$59.554.8★
Carhartt Mens 5 Coyote Trademill Nano Toe Waterproof SRO Boot (11.0 W)
Carhartt$164.664.4★
Dickies Mens Short Sleeve Heavyweight Crew Neck Pocket T-Shirt Smoke Blue Large
Dickies$15.254.5★
Dubinik Mens Short Sleeve Button Down Shirts 2 Pocket Work Casual Vintage Cotton with Stretch Army Green
Dubinik$31.234.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good quality shirt”
“Fits as described”
“This jacket is very warm”
“Super comfortable”
“Good price”
“The material is durable”
“Great color”
“Good material,”
“As advertised”
“Sturdy work the buck”
What buyers complain about
“Size down”
“Horrible quality control”
“That being said still a weird material”
“color was darker than expected”
“Received Used”
“Not worth price”
“Not as advertised”
“Too long looks goofy”
“Broken after one month”
“thin materials”