bbl jacket
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Price range
Great$14.35–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,879.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 2.1M searches
Returns
Okay5.5%return rate — above 6% kills the launch gate
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
34
Top-5 brand share
59%
Open market
34%
- AVGO23%
- Dalavch10%
- GYM RAINBOW10%
- MAGCOMSEN8%
- Gihuo7%
- 90 Degree By Reflex7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dalavch 3 Pack Womens Cropped Full Zip up Workout Jacket Slim Fit Running Athletic Gym Yoga Sports Jacket with Thumb Holes 1 Black 1 Pink 1 Blue Medium
Dalavch$29.774.4★985 rev
AVGO Womens Cropped Running Workout Jackets Zip Slim Fit Athletic Tops with Thumb Holes(Black S)
AVGO$24.704.6★1,407 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large
90 Degree By Reflex$36.784.5★8,574 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L
MAGCOMSEN$22.344.4★3,585 rev
Gihuo Womens Athletic Full Zip Lightweight Workout Jacket Cropped Gym Yoga Track Jacket with Thumb Holes (Black Medium)
Gihuo$16.844.4★9,650 rev
Newest
by launch date
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)
AVGO$24.94219 rev
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.0473 rev
INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets
INNO MINT$30.3815 rev
GYM RAINBOW Athletic Jackets for Women Full Zip Running Jacket Lightweight Workout BBL Cropped Jacket Yoga Sportwear(#1 True Navy Medium)
GYM RAINBOW$17.54248 rev
Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman
Bosmeer$17.09118 rev
Trending
90-day click momentumAVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)
AVGO$24.944.4★
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige S
Locachy$22.984.5★
INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets
INNO MINT$30.384.6★
Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M
Gacaky$21.164.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“FIts well”
“Overall great product for your money”
“Its comfortable for the most part”
“Great for walking”
“Nice and lightweight”
“Good material”
“Great for the price”
“The colors are beautiful”
“As Advertised”
“Very durable”
What buyers complain about
“Tight fit”
“Too expensive for the quality”
“The zipper was cheap”
“Super thin”
“Color is not as expected”
“To heavy for me”
“Too thin”
“it doesnt look like the picture”
“Leaking after 11 months”
“cheap material”