basketball keychain
Skip itSoft demand (-58.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great107.85avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 6% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$4.09–$27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 181K searches
Growth
Bad-58.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
38
Top-5 brand share
65%
Open market
31%
- Nike21%
- SOUSYOKYO17%
- Zhapynil17%
- Fuerxy6%
- Generic4%
- Aurora4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
Nike$18.094.8★99 rev
SOUSYOKYO Basketball Player Gifts for Men Women Teen Boys Personalized Basketball Themed Birtyday Keychain for Lover Girl
SOUSYOKYO$11.694.8★22 rev
Zhapynil Leather Keychain Holder Case for AirTag Cute Protective Cover for Apple Airtag KeyChain Ring Fob Accessories GPS Tracker Item Finder Case for Keys Walllet Pets(Basketball)
Zhapynil$8.694.7★79 rev
Fuerxy Simulation Mini Ball keychain Sport Ball Theme Key Chains for Backpack Charm Keychains Accessories Ball Gifts for Men Fans(Basketball)
Fuerxy$5.634.4★48 rev
Aurora Adorable Palm Pals Hoops Basketball Clip-On - Fun Collectible Plush For Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - Orange 4 Inches
Aurora$9.355.0★12 rev
Newest
by launch date
25 Sets Basketball Keychain Gifts Bulk Basketball Accessories Acrylic Sports Keychains with Motivational Cards for Team Gifts Classroom Rewards
Generic$7.774 rev
Zhapynil Leather Keychain Holder Case for AirTag Cute Protective Cover for Apple Airtag KeyChain Ring Fob Accessories GPS Tracker Item Finder Case for Keys Walllet Pets(Basketball)
Zhapynil$8.6979 rev
PHALIN Basketball Keychain Bag Charms for Women Nylon Rope Pearl Bow Basketball Purse Charm Basketball Cheer Mom Essentials Accessories Gifts
PHALIN$12.0912 rev
Simgoing 30 Pcs Basketball Keychain Gift Bulk Mini Plush Ball Prizes Funny Sports Players Team Party Favors Gifts for Group
Simgoing$27.56119 rev
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
Nike$18.0999 rev
Trending
90-day click momentumZhapynil Leather Keychain Holder Case for AirTag Cute Protective Cover for Apple Airtag KeyChain Ring Fob Accessories GPS Tracker Item Finder Case for Keys Walllet Pets(Basketball)
Zhapynil$8.694.7★
Nike Unisex Adult Club Key Holder
Nike$14.984.8★
Get Trend Basketball Socks With Keychain Set Funny Novelty Crew Socks and Keyring Gift Basketball Accessories Gifts (8/13 US Purple/Orange Basketball)
Get Trend$4.094.4★
25 Sets Basketball Keychain Gifts Bulk Basketball Accessories Acrylic Sports Keychains with Motivational Cards for Team Gifts Classroom Rewards
Generic$7.773.7★
Tandem Sport Basketball Key Chain - Mini Basketball On Key Ring - Basketball Keychain for Backpacks Gym Bags Purses - Basketball Party Favors - Gift for Basketball Players
Tandem Sport$9.464.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it looks like it has some good quality craftsmanship in”
“My granddaughter loves this key chain”
“Worth It”
“Very durable”
“Very sturdy”
“A great gift”
“Exactly as ordered”
“The basketball design is bright and recognizable, and the acrylic material feels lightweight”
“well made, and secure”
“Soft”
What buyers complain about
“Its bigger than it looks”
“The strap that can attach to a book bag ripped already”
“Cheap”
“Poor quality”
“it broke a few days after being used”
“It is leather so if you arent careful it will lose its quality over time”