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baseball cleats

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 66Growth 7Conversion 3Competition 92Returns 32Price range 64Avg price 94Brand share 28Review moat 70Quality gap 23

Avg price

Great$47.03

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Review moat

Good682.21

avg incumbent reviews — the moat a new listing must climb

Market size

Good$646K

$646K/yr · 5.1M searches

Price range

Good$9.28–$142.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay5.1%

return rate — above 6% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

54

Top-5 brand share

88%

Open market

10%

  • Under Armour43%
  • Sooneeya20%
  • SQAIRZ13%
  • New Balance7%
  • Rawlings6%
  • EQW2%
  • Open — no brand owns it (13 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$13K4%$26K6%$39K8%$52K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 121 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.
225K175KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fit as expected”

Quality-Overall17%

“Excellent Quality”

Comfort-Overall11%

“Super comfortable”

Color6%

“Nice color”

Value For Money5%

“good value”

Durability4%

“Good durability”

Exercise/Sports Suitability3%

“Great for running”

Weight Light2%

“The cleats are lightweight”

Ease Of Use2%

“Easy to put on”

Strength2%

“They seem really sturdy”

What buyers complain about

Size-Overall28%

“One size was too big”

Quality-Overall10%

“Poor quality”

Durability6%

“The clasp broke 1 month after he started wearing it”

Value For Money5%

“Not worth it”

Product Condition4%

“Arrived used”

Design-Overall3%

“Horrible, design started coming off after first use”

Thickness3%

“Thin”

Advertised Vs Actual Product3%

“USED shoes... advertised as new. Paid for new shoes, got used ones”

Material Quality3%

“Cheap material not what I expected from Rawlings”

Color3%

“Blue is more navy than royal blue”

Top return reasons

Size-Overall47%
Feet Fit26%
Length10%
Width5%
Waist Fit3%
Advertised Vs Actual Product1%
Color1%
Value For Money1%
Comfort-Overall1%
Inseam Fit1%