baby undershirts
Worth a look54/100baby undershirts shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($68K/yr) keeps it on the watch list.
Market/yr
$68K
Growth (1y)
+216.3%
Products
125
Brands
25
was 19 a year ago
Sellers
34
Price range
$5.65–$39.86
Returns
2.2%
Rating
4.7★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 79 weeks — +216.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Competition
- Gerber35%
- Amazon Essentials26%
- Simple Joys by Carter's10%
- The Children's Place7%
- Garanimals3%
- Burt's Bees Baby2%
- Other (19 brands)15%
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 25 brands and 34 sellers compete here.
Brands
25 rising
was 19 a year ago
Sellers
34
Top 5 brand share
83%
Product shelf
All 125 tracked products in this niche.
Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 12 Months
Gerber
$16.814.8★56,105 reviews
Amazon Essentials Unisex Babies Short Sleeve T-Shirts Pack of 3 Oatmeal Heather/White/Stripe 18 Months
Amazon Essentials
$14.584.8★491 reviews
Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 6-9 Months
Gerber
$16.824.8★56,105 reviews
Gerber Baby 5-Pack Solid Onesies Bodysuits White 3-6 Months
Gerber
$13.074.8★58,053 reviews
Simple Joys by Carters Baby and Toddler Boys 3-Pack Solid Pocket Short-Sleeve Tee Shirts
Simple Joys by Carter's
$14.764.8★24,631 reviews
Gerber Baby Girls 3-Pack Short-Sleeve Slip-on Shirts Infant and Toddler Hoodies White 3-6 Months US
Gerber
$9.534.6★7,868 reviews
Amazon Essentials Unisex Babies Short Sleeve T-Shirts Pack of 3 Oatmeal Heather/White/Stripe 6-9 Months
Amazon Essentials
$14.194.8★491 reviews
Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White Newborn
Gerber
$16.814.8★56,105 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is also slightly snug”
“well made and of good quality very comfortable for the kids”
“Soft to touch”
“Good value for money”
“Material is soft, comfortable and value for the money is awesome”
“comfortable”
“Christmas gift”
“Easy to use”
“lots of colors”
“They are very durable”
What buyers complain about
“Size up”
“Poor make”
“Bad shrinkage”
“Waste of money”
“the quality if the material is very poor”
“The second bag of Newborn Gerber t-shirts Looked used, possibly washed, all scrambled up in the bag and no tag and most of the t-shirts were unsnapped, not snapped, Did Not Look New, Looked Used”
“it does not stretch a lot however”
“i wish there are multiple colors”
“Snaps are some of the most difficult Ive used”
“Wish it wouldve lasted longer”
Top return reasons
- Size-Overall68%
- Length9%
- Value For Money4%
- Sleeve Fit3%
- Material Quality3%
- Advertised Vs Actual Product3%
- Thin2%
- Width1%
- Quality-Overall1%
- Chest Fit1%