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baby shoes 12-18 months

Skip it48/100

a small market ($150K/yr) — baby shoes 12-18 months doesn't clear our bar today.

Market/yr

$150K

Growth (1y)

+156.7%

Products

51

Brands

25

was 38 a year ago

Sellers

36

Price range

$6.40–$33.43

Returns

6.3%

Rating

4.5★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
72
×0.30
Competition
81
×0.20
Quality gap
37
×0.10
Returns
47
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +156.7% year over year.
14K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

19%MORENDL
  • MORENDL19%
  • BMCiTYBM16%
  • Hstyle11%
  • BACSAC6%
  • Centipede Demon5%
  • Clowora4%
  • Other (19 brands)39%

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 25 brands and 36 sellers compete here.

Brands

25 falling

was 38 a year ago

Sellers

36

Top 5 brand share

57%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 51 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“The shoes fit very well”

Ease Of Use13%

“Easy to put on”

Comfort-Overall11%

“Cute and comfortable”

Quality-Overall10%

“Excellent product”

Exercise/Sports Suitability6%

“it has helped her a lot in her walk”

Value For Money6%

“Good value for money”

Weight Light3%

“Super light and like that they are easy to put on”

Advertised Vs Actual Product3%

“As described”

Color3%

“Love the color”

Soft Feel2%

“soft shoes”

What buyers complain about

Size-Overall35%

“Size runs small”

Quality-Overall6%

“Terrible quality”

Durability5%

“are starting to come apart”

Feet Fit5%

“For very wide feet”

Ease Of Use3%

“Impossible to get on”

Smell2%

“smell awful”

Sweat Resistance2%

“They did make his feet sweat a little”

Product Condition2%

“Arrived used”

Stiffness1%

“Plastic bottom kind of stiff”

Value For Money1%

“Not worth the money”

Top return reasons

  • Feet Fit39%
  • Size-Overall36%
  • Length12%
  • Width4%
  • Advertised Vs Actual Product1%
  • Quality-Overall1%
  • Material Quality1%
  • Color1%
  • Comfort-Overall1%
  • Functionality-Overall1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.