Skip to content

baby robe

Skip it49/100

a small market ($93K/yr) — baby robe doesn't clear our bar today.

Market/yr

$93K

Growth (1y)

+197.7%

Products

54

Brands

17

was 16 a year ago

Sellers

33

Price range

$8.04–$27.56

Returns

3.2%

Rating

4.8★

49/100

Skip it

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
76
×0.30
Competition
78
×0.20
Quality gap
20
×0.10
Returns
74
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +197.7% year over year.
32K16KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 1.9×

Competition

30%Hudson Baby
  • Hudson Baby30%
  • Spasilk14%
  • Burt's Bees Baby14%
  • M&G House10%
  • Gerber8%
  • Rising Star7%
  • Other (11 brands)17%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 17 brands and 33 sellers compete here.

Brands

17 rising

was 16 a year ago

Sellers

33

Top 5 brand share

76%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 54 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel34%

“Soft & fluffy”

Quality-Overall12%

“Great quality”

Size-Overall10%

“The sizing feels appropriate for the listed age range”

Comfort-Overall7%

“Comfortable”

Durability6%

“seems durable”

Warmth4%

“The hooded robe provides just the right amount of warmth without being too heavy”

Advertised Vs Actual Product3%

“The item matches the description”

Design-Overall3%

“cute design”

Washability3%

“Very soft and durable through all the washes”

Value For Money3%

“Fantastic Price Point”

What buyers complain about

Size-Overall23%

“beware of sizing”

Advertised Vs Actual Product13%

“does not look like the photo that is advertised”

Quality-Overall11%

“Cheap”

Durability7%

“Doesnt seem like it will last for long”

Thickness5%

“Kind of on the thick side”

Smell5%

“All it did was make the entire load of laundry stink”

Shrinkage Resistance5%

“They shrink every time you wash them no matter what type of water you use”

Color5%

“Color is a bit dull faded looking not a bright pink like picture in description of item so that was disappointing as it was to be a gift”

Absorbency5%

“it is less absorbent than Id hoped”

Zipper Quality3%

“Didnt realize when I bought them they had no zippers”

Top return reasons

  • Size-Overall65%
  • Material Quality6%
  • Length5%
  • Quality-Overall4%
  • Advertised Vs Actual Product4%
  • Value For Money2%
  • Age Suitability2%
  • Thin2%
  • Color2%
  • Width1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.