Skip to content

baby potty training underwear

Skip it47/100

a small market ($38K/yr) — baby potty training underwear doesn't clear our bar today.

Market/yr

$38K

Growth (1y)

+59.8%

Products

88

Brands

19

was 16 a year ago

Sellers

23

Price range

$11.11–$37.56

Returns

2.3%

Rating

4.5★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
53
×0.30
Competition
94
×0.20
Quality gap
37
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +59.8% year over year.
4K2KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Competition

25%MooMoo Baby
  • MooMoo Baby25%
  • Hanes16%
  • Boboking14%
  • BliBliTaTa10%
  • BIG ELEPHANT8%
  • Disney5%
  • Other (13 brands)22%

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen. 19 brands and 23 sellers compete here.

Brands

19 rising

was 16 a year ago

Sellers

23

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 88 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“not too tight”

Quality-Overall12%

“Excellent Product”

Exercise/Sports Suitability9%

“Great for kids thats trained”

Comfort-Overall8%

“Very comfortable”

Soft Feel7%

“Really soft”

Absorbency5%

“it is super absorbent”

Design-Overall4%

“and great designs for kids”

Value For Money3%

“The price was great”

Material Quality3%

“Good material”

Color3%

“Cute colors”

What buyers complain about

Size-Overall18%

“Way to tight”

Absorbency14%

“Do not absorb”

Water Resistance5%

“NOT WATERPROOF”

Advertised Vs Actual Product4%

“False advertisement”

Material Quality4%

“These things are 100% polyester and NOT breathable”

Thigh Fit3%

“The thigh opening is too tight”

Thickness3%

“Thick”

Stretchability/Expandability/Elasticity3%

“the elastic band just kind of gives up”

Functionality-Overall3%

“Doesn't work”

Quality-Overall2%

“Cheap”

Top return reasons

  • Size-Overall59%
  • Thigh Fit8%
  • Waist Fit8%
  • Material Quality5%
  • Advertised Vs Actual Product3%
  • Absorbency3%
  • Length2%
  • Value For Money2%
  • Quality-Overall1%
  • Cushion1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.