Skip to content

baby pants 12-18 months

Worth a look55/100

baby pants 12-18 months shows a fragmented shelf (top 5 take 13% of clicks), but a small market ($178K/yr) keeps it on the watch list.

Market/yr

$178K

Growth (1y)

+188.9%

Products

192

Brands

33

was 21 a year ago

Sellers

34

Price range

$10.30–$59.96

Returns

3.1%

Rating

4.7★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
9
×0.30
Growth
75
×0.30
Competition
100
×0.20
Quality gap
23
×0.10
Returns
75
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +188.9% year over year.
18K9KPrime Day '24Spike '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Competition

28%Simple Joys by Carter's
  • Simple Joys by Carter's28%
  • Gerber14%
  • Amazon Essentials14%
  • DREAM BUS7%
  • Garanimals6%
  • The Peanutshell5%
  • Other (27 brands)26%

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen. 33 brands and 34 sellers compete here.

Brands

33 rising

was 21 a year ago

Sellers

34

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend
1Simple Joys by Carter's$16.724.8★67,7163%falling
2Simple Joys by Carter's$16.394.8★67,7163%rising
4Simple Joys by Carter's$17.444.8★67,7162%falling
6Simple Joys by Carter's$16.704.8★67,7162%rising
12Simple Joys by Carter's$13.094.8★3,4441%rising

Product shelf

All 192 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“not too tight”

Quality-Overall13%

“Good quality”

Soft Feel9%

“Soft and stretchy”

Comfort-Overall7%

“Fits comfortably”

Material Quality5%

“The material feels lightweight”

Stretchability/Expandability/Elasticity5%

“great stretch”

Color4%

“The colors are beautiful”

Durability3%

“Good looking and durable”

Value For Money3%

“Great value”

Thickness3%

“Super thick good quality”

What buyers complain about

Size-Overall29%

“Too small”

Thickness10%

“Too thin, rips easily”

Waist Fit4%

“Runs big in length and waist”

Material Quality3%

“Didn't care for the generic material appearing fake and shiny”

Stretchability/Expandability/Elasticity3%

“not super elastic”

Transparency2%

“See through”

Quality-Overall2%

“Just not the best”

Thin2%

“Thin material”

Color2%

“the black one isn't very fashionable”

Thigh Fit2%

“These are really tight in the legs, which is not what I expected from U shaped pants, slightly long and surprisingly thin”

Top return reasons

  • Size-Overall53%
  • Waist Fit10%
  • Length6%
  • Material Quality5%
  • Thin4%
  • Inseam Fit4%
  • Color3%
  • Advertised Vs Actual Product2%
  • Thigh Fit2%
  • Quality-Overall2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.