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baby leggings 12-18 months

Skip it52/100

a small market ($37K/yr) — baby leggings 12-18 months doesn't clear our bar today.

Market/yr

$37K

Growth (1y)

+184.8%

Products

136

Brands

30

was 22 a year ago

Sellers

33

Price range

$5.77–$36.52

Returns

3.4%

Rating

4.6★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
75
×0.30
Competition
96
×0.20
Quality gap
28
×0.10
Returns
73
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — +184.8% year over year.
7K4KPrime Day '24Spike '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.5×

Competition

29%Amazon Essentials
  • Amazon Essentials29%
  • Simple Joys by Carter's19%
  • The Children's Place9%
  • Gerber8%
  • ZERULETS4%
  • Garanimals3%
  • Other (24 brands)28%

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen. 30 brands and 33 sellers compete here.

Brands

30 rising

was 22 a year ago

Sellers

33

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend
8Simple Joys by Carter's$16.774.8★37,9382%falling
10Simple Joys by Carter's$15.214.8★37,9382%flat

Product shelf

All 136 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit great”

Quality-Overall14%

“bettering quality than expected”

Color7%

“Great colors”

Soft Feel6%

“Really soft”

Material Quality5%

“Almost a more athletic material which was nice”

Comfort-Overall5%

“Very comfortable”

Value For Money5%

“Very good value for money”

Stretchability/Expandability/Elasticity5%

“Excellent elasticity and quality”

Durability3%

“Great quality and durable”

Warmth2%

“still light enough to stay comfortable on warmer summer days”

What buyers complain about

Size-Overall33%

“Too big”

Thickness9%

“Not thick,”

Stretchability/Expandability/Elasticity5%

“There isnt much stretch”

Material Quality4%

“Didn't care for the generic material appearing fake and shiny”

Transparency4%

“it is not see through”

Waist Fit3%

“Waistband is completely loose”

Thin3%

“Too thin”

Advertised Vs Actual Product3%

“Scammed”

Durability2%

“Falls off”

Quality-Overall2%

“It is unfortunately hard to find clothes with good quality control these days for any age of person”

Top return reasons

  • Size-Overall48%
  • Waist Fit18%
  • Length7%
  • Material Quality4%
  • Thigh Fit4%
  • Color3%
  • Thin2%
  • Advertised Vs Actual Product2%
  • Inseam Fit2%
  • Quality-Overall2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.