baby jacket
Skip it52/100a small market ($67K/yr) — baby jacket doesn't clear our bar today.
Market/yr
$67K
Growth (1y)
+232.3%
Products
144
Brands
39
was 39 a year ago
Sellers
76
Price range
$10.61–$62.06
Returns
5.1%
Rating
4.7★
Skip it
Scored 52/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +232.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.6×
Competition
- Simple Joys by Carter's24%
- Columbia20%
- Amazon Essentials16%
- Burt's Bees Baby7%
- EIGIOO7%
- monica + andy3%
- Other (33 brands)24%
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 39 brands and 76 sellers compete here.
Brands
39 flat
was 39 a year ago
Sellers
76
Top 5 brand share
73%
Product shelf
All 144 tracked products in this niche.
Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months
Simple Joys by Carter's
$17.124.8★33,494 reviews
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month
Simple Joys by Carter's
$17.144.8★33,494 reviews
Columbia Toddler Boys Steens Mt II Fleece Black 3T
Columbia
$22.314.8★15,623 reviews
Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months
Amazon Essentials
$27.274.8★455 reviews
ColumbiaBaby Steens Mt II Fleece Black 6/12
Columbia
$19.734.8★15,623 reviews
monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant
monica + andy
$35.094.5★38 reviews
Columbia Baby Toddler Benton Springs Fleece Jacket Pink Ice 4T
Columbia
$24.414.8★19,528 reviews
Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 12 Months
Simple Joys by Carter's
$18.924.8★19,114 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is comfortable”
“Amazing quality”
“Warm and cute”
“The material is incredibly soft”
“Great value”
“Comfortable”
“Perfect for cold weather”
“Better than expected”
“The colors are cute too”
“The material is lightweight, making it great for cool mornings, windy days, and light rain without feeling bulky”
What buyers complain about
“Too small in the arms”
“Breaking it in”
“Bad quality”
“The red color is very off - not a true”
“Says its 100% cotton. It is not”
“Description is very misleading”
“Bought one and the zipper wouldnt work, jacket is stuck zipped up”
“does not breathe well”
“Baby sweat in it a lot that she got a heat rash that lasted 2 weeks”
“Its thin”
Top return reasons
- Size-Overall67%
- Material Quality4%
- Sleeve Fit3%
- Length3%
- Advertised Vs Actual Product2%
- Thin2%
- Chest Fit2%
- Color2%
- Waist Fit2%
- Value For Money1%