baby hats
Worth a look62/100baby hats shows a fragmented shelf (top 5 take 21% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market/yr
$855K
Growth (1y)
+208.8%
Products
93
Brands
44
was 42 a year ago
Sellers
99
Price range
$6.73–$26.49
Returns
3.0%
Rating
4.7★
Worth a look
Scores 62/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.
Demand
Weekly Amazon search volume, last 104 weeks — +208.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Competition
- FURTALK18%
- Konssy15%
- DRESHOW11%
- HONGTEYA6%
- Zando4%
- Olreco4%
- Other (38 brands)43%
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen. 44 brands and 99 sellers compete here.
Brands
44 rising
was 42 a year ago
Sellers
99
Top 5 brand share
53%
Konssy 8 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months
Konssy 6 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months
Product shelf
All 93 tracked products in this niche.
Konssy 8 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months
Konssy
$16.834.7★1,499 reviews
FURTALK Baby Sun Hat Toddler Beach Hats with UPF 50+ Sun Protection Wide Brim Girls Bucket Hat
FURTALK
$12.054.8★1,030 reviews
FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats
FURTALK
$14.494.8★1,336 reviews
DRESHOW BQUBO 6 Pack Baby Beanie Hats for Unisex Infant Toddler Cotton Beanie Newborn Hospital Hat for Boys Girls 0-6 Months
DRESHOW
$10.294.7★572 reviews
FURTALK Baby Sun Hat UPF 50+ UV Ray Sun Protection Cotton Toddler Hats for Boys Girls Grey
FURTALK
$12.474.8★5,335 reviews
Century Star Newborn Girls Hats Baby Hat and Mitten Set Big Bow Knit Infant Headbands Winter Baby Hat for Girls A White & Pink & Grey & Black 0-3 Months
Century Star
$10.834.6★1,336 reviews
Zando Newborn Hospital Hat Toddler Beanie Baby Boy Girl Knot Headbands with Big Bows Infant Baby Nursery Caps White & Blue & Pink & Pink Blue White One Size
Zando
$8.374.6★1,871 reviews
Baby Sun Hat Toddler Girl Beach Hat Adjustable Outdoor Summer Hat UPF 50+ Sun Protection Wide Brim Infant Kids (US Age 6 Months 24 Months Pink/White)
HONGTEYA
$12.304.8★645 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Quality is great as it is thick”
“Nice soft material”
“Cute colors”
“Good adjustability”
“The adjustable strap keeps it in place well”
“Good deal”
“Nice and warm and stays on”
“Good material”
“which makes it comfortable to wear”
What buyers complain about
“Too tight”
“the product is low quality”
“Overly tiny and the material was very poor quality”
“Its not thick its very breathable”
“Different than advertised”
“Fell apart”
“The string is kinda long”
“Received product that already lost elasticity”
“this was too warm for him”
“Definitely very expensive”
Top return reasons
- Size-Overall77%
- Material Quality4%
- Advertised Vs Actual Product3%
- Width2%
- Color2%
- Value For Money2%
- Quality-Overall2%
- Length1%
- Thin1%
- Shape/Style1%