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baby girl coats 12-18 months

Skip it48/100

a small market ($28K/yr) — baby girl coats 12-18 months doesn't clear our bar today.

Market/yr

$28K

Growth (1y)

+174.3%

Products

93

Brands

19

was 9 a year ago

Sellers

48

Price range

$8.92–$74.97

Returns

5.4%

Rating

4.7★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
74
×0.30
Competition
91
×0.20
Quality gap
20
×0.10
Returns
56
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +174.3% year over year.
9K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Competition

72%Columbia
  • Columbia72%
  • Simple Joys by Carter's9%
  • Amazon Essentials5%
  • The North Face2%
  • Really Awesome Shirts2%
  • AiWMGL1%
  • Other (13 brands)9%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 19 brands and 48 sellers compete here.

Brands

19 rising

was 9 a year ago

Sellers

48

Top 5 brand share

90%

#ProductBrandPriceRatingReviewsClick shareTrend
2Columbia$19.734.8★15,6237%flat
4Columbia$15.474.8★15,6233%rising
7Columbia$10.434.8★2,4602%rising
9Columbia$25.704.8★19,5282%rising

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“feels well made”

Warmth14%

“Keeps my daughter warm”

Size-Overall8%

“Perfect Fit”

Soft Feel8%

“Super soft”

Value For Money7%

“Worth it”

Comfort-Overall6%

“It feels comfortable”

Weather Proof5%

“Perfect for cold weather”

Material Quality3%

“Great quality material if only it fit my baby girl”

Ease Of Use3%

“ease of use”

Color2%

“the color was right on par with the picture on the website”

What buyers complain about

Size-Overall31%

“Too small in the arms”

Durability11%

“Ripped after 1 Use”

Thickness8%

“It is thick”

Color7%

“Wish they had brighter colors in cotton for better visibility while on the beach”

Breathability3%

“however it is not breathable”

Ease Of Use3%

“arms can be difficult”

Arm Fit2%

“Too small in the arms”

Top return reasons

  • Size-Overall70%
  • Length3%
  • Chest Fit3%
  • Sleeve Fit2%
  • Advertised Vs Actual Product2%
  • Material Quality2%
  • Waist Fit2%
  • Color2%
  • Arm Fit1%
  • Shoulder Fit1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.