baby flannel
Skip it50/100a small market ($27K/yr) — baby flannel doesn't clear our bar today.
Market/yr
$27K
Growth (1y)
+191.4%
Products
112
Brands
38
was 32 a year ago
Sellers
40
Price range
$8.85–$31.36
Returns
5.3%
Rating
4.7★
Skip it
Scored 50/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +191.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
Competition
- Amazon Essentials20%
- HAPPYMA15%
- The Children's Place13%
- Douhoow7%
- YOUNGER STAR6%
- Carhartt5%
- Other (32 brands)35%
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen. 38 brands and 40 sellers compete here.
Brands
38 rising
was 32 a year ago
Sellers
40
Top 5 brand share
60%
Product shelf
All 112 tracked products in this niche.
HAPPYMA Newborn Baby Boy Girls Plaid Outfit Flannel Romper Tops Infant Long Sleeve Button Down Plaid Casual Bodysuit Clothes
HAPPYMA
$19.134.6★1,291 reviews
The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 18 Months 24 Months
The Children's Place
$13.104.8★1,053 reviews
Amazon Essentials x Sofia Grainge Baby Boys Button Down Plaid Flannel Shirt Dark Emerald Green Deep Blue Plaid 12 Months
Amazon Essentials
$14.144.8★310 reviews
Carhartt Unisex Baby Long-Sleeve Pocket Bodysuit Carhartt Brown 12 Months
Carhartt
$14.754.9★2,098 reviews
HAPPYMA Newborn Baby Boy Girls Plaid Outfit Flannel Romper Tops Infant Long Sleeve Button Down Plaid Casual Bodysuit Xmas Clothes (12-18 Months Brown)
HAPPYMA
$19.364.6★1,291 reviews
Amazon Essentials x Sofia Grainge Baby Boys Button Down Plaid Flannel Shirt Dark Emerald Green Deep Blue Plaid 24 Months
Amazon Essentials
$14.104.8★310 reviews
HAPPYMA Newborn Baby Boy Girls Plaid Outfit Flannel Romper Tops Infant Long Sleeve Button Down Plaid Casual Bodysuit Xmas Clothes (3-6 Months Brown)
HAPPYMA
$18.734.6★1,291 reviews
The Childrens Place Baby Boys and Toddler Long Sleeve Hooded Shacket Stoneybrook Plaid 2 Years
The Children's Place
$18.904.6★7 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fabric is soft”
“Great quality for baby”
“it fits perfect”
“As advertised”
“Great color”
“soft, warm and thick material, perfect for a winter flannel”
“Thick good quality”
“Adorable and great price”
“comfortable”
“The fabric feels like a cotton-poly blend with a bit of stretch”
What buyers complain about
“Top is extremely Big”
“Cheap quality”
“a bit thin”
“Cheap materials”
“Not warm, very light weight”
“The colour is not as bright as in the photo”
“Not soft”
“Pay for new get used”
“And wrinkled like it was washed and dried”
“The print is only on one side”
Top return reasons
- Size-Overall57%
- Length7%
- Material Quality6%
- Color5%
- Sleeve Fit3%
- Thin2%
- Quality-Overall2%
- Advertised Vs Actual Product2%
- Chest Fit2%
- Product Condition2%