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baby coats 12-18 months boy

Skip it46/100

a small market ($0/yr) — baby coats 12-18 months boy doesn't clear our bar today.

Market/yr

$0

Growth (1y)

+166.1%

Products

50

Brands

17

was 8 a year ago

Sellers

26

Price range

$11.86–$39.38

Returns

6.3%

Rating

4.7★

46/100

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Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
0
×0.30
Growth
73
×0.30
Competition
87
×0.20
Quality gap
21
×0.10
Returns
47
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +166.1% year over year.
7K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.0×

Competition

24%Simple Joys by Carter's
  • Simple Joys by Carter's24%
  • Amazon Essentials12%
  • The Children's Place10%
  • CECORC9%
  • ANHDM9%
  • Columbia6%
  • Other (11 brands)29%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 17 brands and 26 sellers compete here.

Brands

17 rising

was 8 a year ago

Sellers

26

Top 5 brand share

65%

#ProductBrandPriceRatingReviewsClick shareTrend
8Simple Joys by Carter's$22.974.8★14,0663%falling

Product shelf

All 50 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth21%

“kept my son super warm”

Quality-Overall20%

“The coat was well made”

Size-Overall16%

“Fits well”

Soft Feel11%

“So soft”

Comfort-Overall4%

“It feels comfortable”

Weight Light3%

“not heavy”

Weather Proof3%

“its been a lifesaver through all kinds of weather”

Gifting Purpose3%

“Great Gift”

Thickness2%

“Thick, nice quality”

Material Quality2%

“Great quality material if only it fit my baby girl”

What buyers complain about

Size-Overall34%

“Too small in the arms”

Durability13%

“Ripped after 1 Use”

Quality-Overall10%

“Very cheap”

Thin7%

“Very thin”

Shrinkage Resistance3%

“Shrunk”

Color3%

“The color ran”

Warmth3%

“Very cheap and not that warm or cute”

Thickness3%

“Its thin”

Arm Fit2%

“Too small in the arms”

Zipper Quality1%

“Only thing is zipper is hard to lock together”

Top return reasons

  • Size-Overall69%
  • Length4%
  • Sleeve Fit4%
  • Material Quality3%
  • Waist Fit3%
  • Advertised Vs Actual Product2%
  • Chest Fit2%
  • Warmth1%
  • Arm Fit1%
  • Quality-Overall1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.