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baby button down shirt

Skip it42/100

a small market ($65K/yr) — baby button down shirt doesn't clear our bar today.

Market/yr

$65K

Growth (1y)

+166.0%

Products

56

Brands

21

was 5 a year ago

Sellers

32

Price range

$7.23–$24.88

Returns

10.6%

Rating

4.6★

42/100

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Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
73
×0.30
Competition
79
×0.20
Quality gap
26
×0.10
Returns
11
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +166.0% year over year.
11K6KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, Oct · busiest ÷ quietest = 2.8×

Competition

27%The Children's Place
  • The Children's Place27%
  • French Toast12%
  • Marvelous World10%
  • AOLIWEN10%
  • AmazingSea6%
  • AOTIK6%
  • Other (15 brands)30%

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen. 21 brands and 32 sellers compete here.

Brands

21 rising

was 5 a year ago

Sellers

32

Top 5 brand share

65%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 56 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fit great”

Quality-Overall23%

“Excellent quality”

Value For Money6%

“decent price”

Color5%

“The color is very cute”

Comfort-Overall5%

“Very comfortable”

Material Quality5%

“softer material than other places”

Soft Feel3%

“soft to the touch”

Advertised Vs Actual Product2%

“Better than I expected”

Washability2%

“washed well”

Weight Light1%

“The fabric is lightweight”

What buyers complain about

Size-Overall24%

“Sizing is completely wrong”

Product Condition11%

“USED shirt received”

Thickness8%

“The material is not super thick”

Quality-Overall7%

“Poor quality control”

Wrinkles7%

“The shirt came a bit wrinkles”

Color4%

“Lighter color in person”

Collar Quality3%

“Shirt was snt with yellow stains o. The collar”

Durability3%

“Wish it wouldve lasted longer”

Material Quality2%

“it definitely doesn't feel like cotton”

Advertised Vs Actual Product1%

“Did not look like what they said”

Top return reasons

  • Size-Overall60%
  • Length7%
  • Sleeve Fit7%
  • Material Quality5%
  • Chest Fit4%
  • Color2%
  • Value For Money2%
  • Thin2%
  • Product Condition1%
  • Advertised Vs Actual Product1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.