aviator hat
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.80avg listing price — sweet spot $15–$100
Price range
Great$11.41–$75.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great345.83avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 176K searches
Returns
Bad8.4%return rate — above 6% kills the launch gate
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
33
Top-5 brand share
53%
Open market
42%
- Cuhubyup14%
- Lifup14%
- Peicees13%
- Ewanda store8%
- Acekar5%
- Happy Will5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifup Trapper Hat Winter Hats for Men Aviator Hat with Goggles Fur Hunting Hat with Fur Ear Flaps Brown One Size
Lifup$22.064.5★7 rev
Ewanda store Baby Kids Pilot Aviator Hat Warm Hat Cap Winter Earmuffs Hats with Goggles for Kids Boys Girls Coffee
Ewanda store$13.694.5★73 rev
Acekar Aviator Hat 4Pcs Aviator Costume Accessories With Goggles White Scarf Brooch Pilot Cap for Adults Halloween Party
Acekar$25.354.4★103 rev
Peicees Aviator Hat and Goggles for Adult Men Women Vintage Pilot Hat Costume Winter Trapper Hat with Fur Ear Flaps Fleece Brown
Peicees$34.324.6★80 rev
Happy Will Pilot Hat for Kids Danny Go Hat Bomber Hats for Boys Amelia Earhart Aviator Dress-Up for Girls Fleece Warm Cap with Earmuffs Ranger Green
Happy Will$15.134.4★1,902 rev
Newest
by launch date
CLAPE Windproof Warm Trapper Hat with Ear Flaps Snowproof PU Leather Winter Aviator Hat for Outdoor Activities
CLAPE$18.8216 rev
URAWOW Sherpa Aviator Trapper Hat for Men Women Ski Goggles Hunting Ushanka Trooper Russian Hat Plush Retro Faux Fur Navy Blue
URAWOW$19.001 rev
Dnicukii Aviator Hat 3Pcs 1920s Vintage Aviator Hat With Goggles Brooch Halloween Aviation Pilot Theme Party Career Day Birthday Cosplay Costume
Dnicukii$12.023 rev
HOVEOX 4 Pieces Aviator Costume Accessories Aviator Hat Scarf Brooch Gloves for Halloween Party (Brown)
HOVEOX$13.927 rev
Peicees Leather Aviator Hat and Goggles Vintage Pilot Cap- Winter Fur Hat with Earflaps Pilot Costume Adult Men Women Deep Brown
Peicees$36.1920 rev
Trending
90-day click momentum
Got Shades Aviator Sunglasses for Men & Women - 100% UV Protection Classic Pilot Aviator for Mens - Sunglasses Pack of 4
Got Shades$16.734.1★
Kangol Aviator Bugatti Hat - Sea Kelp/L Ivy Caps & Flat Caps
Kangol$75.145.0★
Ewanda store Baby Kids Pilot Aviator Hat Warm Hat Cap Winter Earmuffs Hats with Goggles for Kids Boys Girls Coffee
Ewanda store$13.694.5★
Aviator Black Leather Motorcycle Helmet Cap Vintage WWII Hat Large
unik$40.054.1★
Cuhubyup Adults Vintage Aviator Hat Trapper Cap Camel Hat
Cuhubyup$24.204.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 12.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits fine”
“The hat is warm”
“Decent quality for the money”
“Worth it”
“Great gift idea”
“great material”
“comfortable”
“The style is fun”
“Product is Exactly as pictured”
“Cute and functional”
What buyers complain about
“Little small”
“Cheap product”
“already broke a snap off the flaps”
“The material was very cheap feeling too”
“the smell made it very unpleasant to begin with”
“however its a little thin”
“it will shrink up into a ball”
“Little flimsy and thin feeling”
“The picture does no justice”
“The only reason I'm giving this 3 stars is the very strong smell that came from the imitation leather”