aviator
Worth a lookShows a sweet-spot price point ($18.68 avg), but a deep review moat (5,466 avg reviews) keeps it on the watch list.
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$8.21–$39.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$222K$222K/yr · 453K searches
Returns
Okay4.0%return rate — above 6% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,466.38avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
31
Top-5 brand share
52%
Open market
43%
- J+S14%
- livho14%
- phikttu11%
- KALIYADI8%
- SOJOS6%
- LUENX5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
livho Sunglasses for Men Women Aviator Polarized Metal Mirror UV 400 Lens Protection
livho$10.474.4★21,357 rev
phikttu Sunglasses Men Polarized Aviator Sunglasses for Men Women Fishing Driving Sun glasses Metal Frame UV400 Protection
phikttu$9.704.6★2,806 rev
KALIYADI Classic Aviator Sunglasses for Men Women Driving Sun glasses Polarized Lens UV Blocking (3 Pack) 58mm
KALIYADI$17.534.4★17,453 rev
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)
J+S$18.614.3★23,466 rev
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)
J+S$18.614.3★23,466 rev
Newest
by launch date
tanmigot Aviator Sunglasses for Men Women Polarized UV400 Protection Sun glasses Classic Aviator Sunglasses with Metal Frame for Driving Outdoor Sports
tanmigot$10.0872 rev
goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.621,788 rev
GUVIVI Retro Gold Aviator Sunglasses for Women Men 2026 Metal Oversized 70s Aviators Black Sun Glasses
GUVIVI$15.04423 rev
LUENX Aviator Polarized Sunglasses for Men: 99% Anti Glare - UV Protection - Designer Vinatage Trendy Square Style for Driving Fishing Cycling Beach - Black Lens Black Glossy Temple
LUENX$14.271,015 rev
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.92216 rev
Trending
90-day click momentumgoodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce
goodr$37.624.7★
J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Medium Frame - Silver Frame/Black Lens)
J+S$18.614.3★
ZENOTTIC Polarized Aviator Sunglasses for Men Carbon Fiber Temple Pilot Sun Glasses with Mirrored Lens UV Protection
ZENOTTIC$31.514.2★
LUENX Aviator Polarized Sunglasses for Men: 99% Anti Glare - UV Protection - Designer Vinatage Trendy Square Style for Driving Fishing Cycling Beach - Black Lens Black Glossy Temple
LUENX$14.274.5★
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.924.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.8% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“they are affordable”
“Decent quality”
“Fit as expected”
“These glasses are very comfortable”
“I love the shape”
“The frames are lightweight and comfortable”
“colors are very pretty”
“Better than expected”
“Very sturdy and great sunglasses”
“Both feel durable enough for regular use and travel”
What buyers complain about
“Bad quality”
“Super small”
“Broke after first wear”
“Not Worth the Price”
“Super fragile”
“Low quality material”
“misleading product photos”
“I wish they were a bit darker”
“Does not work for me”
“they're extremely heavy and stiff”