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63

athletic romper

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 96Conversion 3Competition 97Returns 0Price range 80Avg price 95Brand share 93Review moat 44Quality gap 77

Competition

Incredible11%

top-5 click share — an open shelf

Growth

Incredible+140.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.07

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Price range

Great$9.57–$39.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,054.79

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$186K

$186K/yr · 4.0M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

76 falling

Sellers

87

Top-5 brand share

42%

Open market

54%

  • ANRABESS17%
  • Ekouaer9%
  • Caracilia6%
  • Amazon Essentials5%
  • BTFBM5%
  • AUTOMET5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$4K3%$6K4%$7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 257 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +140.5% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall23%

“Comfortable to wear”

Size-Overall22%

“Fit as expected”

Color6%

“True to size and color”

Soft Feel5%

“soft to the touch”

Material Quality4%

“Material is lightweight”

Quality-Overall4%

“Great boutique quality”

Shape/Style4%

“Stylish and comfortable”

Stretchability/Expandability/Elasticity2%

“This has great stretch”

Pockets/Compartments2%

“Love the pockets”

Weight Light2%

“Lightweight and easy to pack too”

What buyers complain about

Size-Overall28%

“longer than I expected”

Material Quality6%

“Weird material”

Quality-Overall4%

“Poor quality”

Shape/Style3%

“not flattering at all”

Strap/String Quality3%

“Straps are not adjustable”

Length2%

“was very long”

Thickness2%

“Not for thick girls”

Chest Fit2%

“Not for super large chest”

Color2%

“Color darker than expected”

Stretchability/Expandability/Elasticity1%

“Not stretchy”

Top return reasons

Size-Overall51%
Length13%
Waist Fit7%
Chest Fit6%
Material Quality6%
Shape/Style3%
Hip Fit2%
Advertised Vs Actual Product2%
Color2%
Shoulder Fit1%