athletic jacket men
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$26.47avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$10.71–$83.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,683.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Returns
Bad10.2%return rate — above 6% kills the launch gate
Market size
Bad$24K$24K/yr · 330K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
60 falling
Sellers
84
Top-5 brand share
44%
Open market
53%
- MAGCOMSEN13%
- Locachy13%
- baleaf8%
- Soothfeel5%
- TACVASEN4%
- AVGO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 155 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M
Locachy$23.704.5★288 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black XL
MAGCOMSEN$22.534.4★3,585 rev
MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L
MAGCOMSEN$21.034.4★3,585 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L
MAGCOMSEN$22.344.4★3,585 rev
MoFiz Womens Insulated Hiking Jacket Breathable Thin Hybrid Puffer Coat Waterproof Thermal Stylish Athletic Jacket with Zipper Pockets White L
MoFiz$39.354.5★294 rev
Newest
by launch date
BMJL Womens Athletic Jackets Quick Dry SPF Sun Protection Shirts for Women Long Sleeve Hiking with Slim Fit Cinch Waist(L White)
BMJL$19.7437 rev
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Gym Jacket Comfy Slim Fit Running Yoga Top with Thumb Holes (Pink Lady Medium)
AVGO$17.45235 rev
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Gym Jacket Comfy Slim Fit Running Yoga Top with Thumb Holes (Pink Lady Small)
AVGO$17.27235 rev
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Pink Lady M)
AVGO$24.47219 rev
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Almond M)
AVGO$24.57219 rev
Trending
90-day click momentum
adidas Womens Ultimate365 Textured Jacket Collegiate Navy Large
adidas$41.814.5★
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Almond M)
AVGO$24.574.4★
PITINAN Windbreaker Jacket Women Waterproof Jackets For Women Lightweight Packable Womens Rain Jacket With Hood For Golf Hiking Travel Summer Blue XL
PITINAN$21.214.3★
33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker
33,000ft$35.724.5★
AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Pink Lady M)
AVGO$24.474.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“This is the perfect lightweight jacket”
“Comfy and warm”
“Excellent quality”
“Material is soft”
“The colors are beautiful”
“Buttery soft”
“Great for the price”
“Super warm”
“super flattering”
What buyers complain about
“Runs a little big”
“personally i was looking for thicker material”
“Too expensive for the quality”
“Broken zipper”
“Rather flimsy material”
“Too thin”
“fabric is so thin I can see through it”
“Color not as expected”
“its ridiculous to have it break before wearing”
“Length does not look like the picture”