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astronaut costume for kids

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Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 44Growth 21Conversion 10Competition 94Returns 16Price range 89Avg price 95Brand share 74Review moat 47Quality gap 28

Avg price

Incredible$28.57

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$11.06–$59.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,820.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$236K

$236K/yr · 995K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Returns

Bad8.1%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

42

Top-5 brand share

61%

Open market

35%

  • ReliBeauty21%
  • Spooktacular Creations17%
  • Costumerry10%
  • Dormstop7%
  • Maxim Party Supplies6%
  • GZ-LAOPAITOU5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5K4%$9K6%$14K8%$19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 77 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 14.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Sizing was accurate”

Quality-Overall23%

“The quality is reasonable for the price”

Fun/Entertainment Experience9%

“This set is so fun”

Value For Money8%

“Good value for money”

Material Quality4%

“The material is strong, well made, and very detailed”

Comfort-Overall4%

“very comfortable”

Durability4%

“Made well and durable”

Color3%

“The colors were bright and graphic clear”

Advertised Vs Actual Product2%

“Exactly as advertised”

Creativity2%

“Great for your kiddo with an imagination”

What buyers complain about

Size-Overall19%

“Little big”

Quality-Overall15%

“they are extremely low quality”

Product Condition9%

“Was obviously used previously”

Material Quality4%

“cheaper material”

Stitch/Finish/Polish4%

“the stitches probably wont last if you try to use it again”

Durability4%

“Didn't last long”

Thickness3%

“The suit does feel thin”

Brightness/Shine/Glow3%

“Does not glow”

Functionality-Overall3%

“doesn't work at all”

Ease Of Cleaning3%

“The clothing was dirty”

Top return reasons

Size-Overall73%
Quality-Overall3%
Advertised Vs Actual Product3%
Material Quality3%
Product Condition2%
Length2%
Value For Money2%
Defective Material/Parts2%
Sleeve Fit1%
Functionality-Overall1%