astrid costume
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Great$47.33avg listing price — sweet spot $15–$100
Review moat
Great225.9avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.07–$119.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.9%return rate — above 6% kills the launch gate
Market size
Bad$16K$16K/yr · 156K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
40
Top-5 brand share
83%
Open market
13%
- Fun Costumes42%
- L'VOW23%
- Spirit Halloween7%
- GREUS6%
- Disguise5%
- ALAMIYA4%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Womens How to Train Your Dragon Astrid Costume | Adult HTTYD Astrid Cosplay Outfit | Female Viking Warrior - X-Large Multicolor
Fun Costumes$119.473.6★38 rev
LVOW Viking Faux Fur Collar Shawl Shoulder Fur Wrap Scarf Warrior Pirate Cosplay Costume Halloween Accessory for Women(Brown)
L'VOW$25.554.6★72 rev
Fun Costumes Womens How to Train Your Dragon Astrid Costume | Adult HTTYD Astrid Cosplay Outfit | Female Viking Warrior - Large Multicolor
Fun Costumes$115.553.6★38 rev
GREUS Womens Viking Faux Fur Leg Warmers Warrior Costume Arm Cuffs Fluffy Boot Covers Wrap for Halloween Cosplay Accessory
GREUS$17.294.1★61 rev
LVOW Viking Faux Fur Shawl Collar for Women Fur Wrap Stole with Medieval Brooch for LARP GoT Warrior Queen Costume Accessories(Brown)
L'VOW$30.624.3★63 rev
Newest
by launch date
Spirit Halloween How to Train Your Dragon Astrid Kids Costume
Spirit Halloween$58.2614 rev
HiiFeuer Medieval Faux Leather Double Pauldron Vintage Mercenary Knight Shoulder Armor for Cosplay Ren Faire
HiiFeuer$38.84366 rev
Spirit Halloween How to Train Your Dragon Astrid Kids Costume Officially Licensed HTTYD Cosplay Outfit Viking Costume Girls Size CHILD SMALL Standard Brown
Spirit Halloween$59.1014 rev
Spirit Halloween How to Train Your Dragon Astrid Adult Costume Officially Licensed HTTYD Cosplay Outfit Viking Costume Women Size ADULT EXTRA LARGE Standard White
Spirit Halloween$67.8610 rev
Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)
CosInStyle$19.39173 rev
Trending
90-day click momentum
Equinavia Astrid Womens Silicone Knee Patch Breeches | Mid Rise Riding Pants with Phone Pockets - Tan/Tan - 24
Equinavia$78.644.5★
Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)
CosInStyle$19.394.5★
CoTeeZa Renaissance Celtic Fairy Circlet - Renfaire Braided Medieval Headpiece Fantasy Elven Brown Headband Vintage Viking Crown for Women Men Cosplay Costume Hair Accessory
CoTeeZa$11.073.9★
Medieval Knight Leather Belt Shawl Men Renaissance Half Shoulder Cape Scarf Buckle Bracers Retro Magic Cork Potion Bottle Sword Frog Accessories(Type9)
ALAMIYA$43.424.3★
Medieval Knight PU Leather Leggings Corset Belt Shawl Renaissance Shoulder Cape Scarf Bracers Accessories(Type2)
ALAMIYA$49.014.0★
Demand
Weekly Amazon search volume, last 36 weeks — +6.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“But overall the look was fantastic”
“As advertised”
“Well priced”
“Great quality material”
“lightweight”
“great and stretchy”
“These are great quality inexpensive leather products”
“I got no complaints that it was too hot or itchy”
“it was a breeze”
“Versatile”
What buyers complain about
“so this NOT for bigger girls since its only one size”
“is is faux leather which was hidden in the full product description”
“Broke before I got it on”
“Crappy quality even for a cheap costume”
“Bad on me to not search the small print”
“is not very comfortable”
“it doesnt fit very tight for people with thin forearms”
“Really weak chain”
“Weak,”
“though it wasnt super easy to do one handed”