asics gel
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Market size
Incredible$2.3M$2.3M/yr · 11.3M searches
Avg price
Great$90.78avg listing price — sweet spot $15–$100
Review moat
Okay2,197.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.98–$206.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Returns
Okay5.6%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
286
Top-5 brand share
99%
Open market
1%
- ASICS73%
- Brooks14%
- Saucony10%
- ANTA1%
- Under Armour1%
- New Balance1%
- Open — no brand owns it (3 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 372 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASICS Mens Gel-Contend 9 Running Shoes 7.5 Piedmont Grey/Black
ASICS$64.654.6★3,750 rev
ASICS Mens Gel-Cumulus 26 Running Shoe 11.5 Moonrock/Dark Mint
ASICS$95.744.5★1,559 rev
ASICS Mens Gel-Contend 9 Running Shoes 7 Piedmont Grey/Black
ASICS$64.414.6★3,750 rev
ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST
ASICS$69.404.5★626 rev
ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey
ASICS$70.314.5★626 rev
Newest
by launch date
Saucony Mens RunDry Mesh Ventilating Comfort Fit Performance No-Show Socks Available in M-XXL (6 18 Black Basic (12 Pairs) Large
Saucony$24.3862,709 rev
ASICS Mens Gel-Contend 10 Running Shoes 10.5 Black/Carrier Grey
ASICS$70.3215 rev
ASICS Mens Gel-Contend 10 Running Shoes 9 Black/White
ASICS$70.3115 rev
ASICS Unisex SUPERBLAST 3 Running Shoes 11M / 12.5W Cobalt Burst/Light Orange
ASICS$206.25134 rev
ASICS Womens NOVABLAST 5 Running Shoes 8.5 Sky/Digital Sakura
ASICS$135.561,637 rev
Trending
90-day click momentumASICS Mens Gel-Contend 10 Running Shoes 9 Black/White
ASICS$70.314.6★
Brooks Mens Canopy Pant Water-Resistant Running Pants with UPF 50+ Sun Protection 4-Way Stretch & Reflective Details - Black - X-Large
Brooks$82.994.8★
ASICS Womens Gel-Venture 11 Running Shoes 5.5 Twilight Blue/MORGANITE
ASICS$69.674.2★
ASICS Mens Gel-Venture 11 Running Shoes 9 Midnight/Grey Blue
ASICS$68.984.5★
ASICS Mens Gel-Venture 10 Running Shoes 7.5 Monument Blue/Black
ASICS$57.374.5★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +6.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable shoe”
“Shoes fit well”
“good for walking”
“Reasonably priced”
“Great product as usual”
“The support of the heel is good for him”
“Great cushioning”
“They are durable”
“Lightweight don't slip”
“Love the color”
What buyers complain about
“the shoe was too short”
“Falling apart”
“Not well made”
“Not very comfortable”
“narrow toe box”
“hurts your feet”
“Not brand new”
“No padding in the shoe”
“No arch”
“Not the width Im used to”