ash ketchum hat
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Review moat
Great289.64avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.84–$33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 6% kills the launch gate
Market size
Okay$183K$183K/yr · 470K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
23
Top-5 brand share
92%
Open market
5%
- Bioworld52%
- Pokémon27%
- PopCrew5%
- The Goozler4%
- Arnold Prints4%
- e4Hats.com3%
- Open — no brand owns it (6 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioworld Pokemon Pokeball Embroidery Mens Baseball Navy Baseball Cap
Bioworld$15.444.5★254 rev
Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)
Pokémon$16.824.4★71 rev
Pokemon Pikachu Big Face Cosplay Embroidered Snapback Cap Hat Licensed Yellow
Bioworld$21.164.7★149 rev
Pokemon Bucket Hat for Kids Unisex Baseball Cap Pikachu Adjustable Strap Trucker Cap Sun Hat for Kids Snapback (Black/Yellow)
Pokémon$26.034.6★525 rev
Bioworld Pokemon Gengar Embroidered Snapback Cap Hat Licensed Purple
Bioworld$30.054.9★760 rev
Newest
by launch date
Pokemon Pokeball Baseball Cap Kids Pokemon Summer Peaked Sun Hat Adjustable Black
Pokémon$18.668 rev
Bioworld Pokemon Pokeball Black Dad Hat
Bioworld$19.0311 rev
Ash Ketchum League Expo Patched 5 Panel Polyethylene Terephthalate Spun Mesh Cap - White Red OSFM
e4Hats.com$22.290 rev
Pokmon Pikachu Electric Type White & Tan Traditional Adjustable Hat
Bioworld$18.0017 rev
Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)
Pokémon$16.8271 rev
Trending
90-day click momentumAsh Ketchum League Expo Patched 5 Panel Polyethylene Terephthalate Spun Mesh Cap - White Red OSFM
e4Hats.com$22.290.0★
Pokemon Pokeball Baseball Cap Kids Pokemon Summer Peaked Sun Hat Adjustable Black
Pokémon$18.664.7★
Pokmon Boys Baseball Jersey Shirt - Pikachu Charizard Squirtle and Bulbasaur-Boys Sizes XS-XL White
Pokémon$33.734.5★
Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Yellow Pikachu)
Pokémon$16.824.4★
Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Green Bulbasaur)
Pokémon$16.274.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.Peak months: Mar, May, Oct · busiest ÷ quietest = 7.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the hat is high quality”
“Great fit”
“Accurate description”
“Great gift”
“Nice trucker style hat”
“Good quality and colors”
“Very comfortable hat”
“Cute/ adjustable”
“The stitch quality was better than expected”
“Keeps it's form well”
What buyers complain about
“it fits really strange”
“Garbage”
“the stitches were coming undone”
“A little pricey”
“My hat arrived USED with a terrible smell”
“Not a new hat”
“it came off in 1 week”
“the description for Kids is misleading”