army jacket
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$49.56avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$14.29–$192.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,078.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 280K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
67 rising
Sellers
90
Top-5 brand share
41%
Open market
55%
- Runcati10%
- Propper10%
- EKLENTSON9%
- WenVen6%
- TACVASEN6%
- Amazon Essentials5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 187 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Propper mens Propper Ocp Hot Weather Combat Uniform Coat Jacket Ocp Large US
Propper$69.234.4★386 rev
EKLENTSON Mens Fall Jacket Military Lightweight Windbreaker Winter Bomber Cargo Jacket Army Green M
EKLENTSON$45.434.5★5,540 rev
Runcati Mens Lightweight Safari Jacket Button Up Cotton Outdoor Military Cargo Long Sleeve Outwear Army Green
Runcati$38.754.2★410 rev
Runcati Mens Lightweight Safari Jacket Button Up Cotton Outdoor Military Cargo Long Sleeve Outwear Army Green
Runcati$38.744.2★410 rev
Mil-Tec M65 Field Jackets w/Liner - Mens Olive Drab 5XL 10315001-909
Mil-Tec$129.014.3★594 rev
Newest
by launch date
Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large
Levi Strauss Signature Gold$38.0913,208 rev
Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic X-Large
Levi Strauss Signature Gold$38.0613,208 rev
Wrangler Authentics Womens Stretch Denim Jacket Olive Large
Wrangler Authentics$39.3423,529 rev
LOUECHY Mens Cotton Military Jacket M65 Field Jacket Outdoor Tactical Work Coat 9265-Army Green Large
LOUECHY$50.161 rev
TACVASEN Mens Lightweight Jackets Windbreaker Jacket Golf Business Fall and Spring Coat with Pockets Army Green M
TACVASEN$38.5556 rev
Trending
90-day click momentum
Dickies Unlined Eisenhower Jacket CHARCOAL L RG
Dickies$55.184.5★
Levi Strauss Signature Gold Mens Utility Shirt Jacket (New) Rain Drum Large
Levi Strauss Signature Gold$27.534.7★
Oymyakon Mens Vintage Bomber Jacket Washed Fall Winter Warm Military Jackets Casual Padded Coats Windbreakers DeepCoffee L
Oymyakon$21.144.4★
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.054.5★
Amazon Essentials Mens Rigid Denim Relaxed-Fit Utility Jacket with Pockets Ecru Medium
Amazon Essentials$31.544.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“The patches are high quality”
“Warm jacket”
“Definitely worth the price”
“Very comfortable”
“Many pockets”
“It's nice for when it's cold outside”
“High Quality material”
“It performed exactly as advertised”
“Very durable”
What buyers complain about
“Runs large”
“Low quality”
“sleeves too long”
“Not worth the price”
“Nearly impossible to zip up”
“the seams are already splitting”
“not as warm”
“Heavy Bulky”
“long in the arm holes while feeling a bit constricting in those areas”
“Fooled by the photo”