armor
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$99.24avg listing price — sweet spot $15–$100
Market size
Good$296K$296K/yr · 1.1M searches
Review moat
Okay1,862.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 6% kills the launch gate
Price range
Bad$14.63–$765.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
78
Top-5 brand share
52%
Open market
43%
- HiiFeuer16%
- ALAMIYA12%
- MyersCostume10%
- Uyecos8%
- Medieval Warrior6%
- PSLER5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HiiFeuer Medieval Faux Leather Wide Belt Thigh Armor Retro Double Sides Waist Armor Mercenary&Knights Skirt Armor for LARP (Black B)
HiiFeuer$64.524.5★294 rev
Medieval Knight Leather Men Renaissance Half Shoulder Cape Scarf Buckle Bracers Retro Sword Frog (Black)
MyersCostume$34.994.2★161 rev
PSLER Full CE Level 2 Certified Motorcycle Armor Back Pad Elbow and Shoulder Protection Pads Set for Motorcycle Jackets 5PCS
PSLER$40.134.6★196 rev
Medieval Knight Leather Belt Shawl Men Renaissance Half Shoulder Cape Scarf Buckle Bracers Retro Magic Cork Potion Bottle Sword Frog Accessories(Type8)
ALAMIYA$45.544.3★2,553 rev
Deluxe Medieval Chest Armor Viking Warrior Adjustable Leather Armour Breastplate Costume for LARP Party Halloween Cosplay (Men Armor Black)
Uyecos$61.454.3★15 rev
Newest
by launch date
TYZAXOOS Articulated Gothic Claw Gloves Flexible Mechanical Finger Armor Props for Cosplay Halloween and Parties (Black Both Hands)
TYZAXOOS$40.364 rev
Medieval Gambeson for Men Quilted Padded Blue Gambeson with Leather Straps - Renaissance LARP Cosplay Armor (Large)
Generic$108.320 rev
PRAVEEN NAUTICAL Dark Barbuta Knight Armor Full Set 18 Gauge Steel Medieval Knight Suit Body Plate Armor Reenactment. (Full Costume X-Large)
PRAVEEN NAUTICAL$490.435 rev
SUMGOGO Arm Bracers Medieval Iron Viking Bracers Arm Armor Cuff Gauntlet Renaissance Knight Costumes Festival Birthday Accessories (Silver)
SUMGOGO$14.632 rev
Medieval Knight in Full Plate Armor Wearable 18-Gauge Steel Crusader Costume Fantasy Functional Armor Set Close Helmet Full Body Steel Suit for LARP Cosplay & Display for Reenactment & Halloween
NauticalMart$765.861 rev
Trending
90-day click momentumMedieval Gambeson for Men Quilted Padded Blue Gambeson with Leather Straps - Renaissance LARP Cosplay Armor (Large)
Generic$108.320.0★
PRAVEEN NAUTICAL Dark Barbuta Knight Armor Full Set 18 Gauge Steel Medieval Knight Suit Body Plate Armor Reenactment. (Full Costume X-Large)
PRAVEEN NAUTICAL$490.434.4★
SUMGOGO Arm Bracers Medieval Iron Viking Bracers Arm Armor Cuff Gauntlet Renaissance Knight Costumes Festival Birthday Accessories (Silver)
SUMGOGO$14.635.0★
Medieval Chain Mail Shirt and Coif Armor Set And Shirt (X-LARGE)
Medieval Warrior$112.134.5★
TYZAXOOS Articulated Gothic Claw Gloves Flexible Mechanical Finger Armor Props for Cosplay Halloween and Parties (Black Both Hands)
TYZAXOOS$40.363.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Size is accurate”
“feel much higher quality than expected”
“Worth it”
“is as advertised”
“is comfortable”
“great material”
“Sturdy yet flexible”
“Its super durable”
“Doesnt feel too heavy when walking around”
“Its a thick leather material”
What buyers complain about
“didnt fit at all”
“missing straps”
“i was dissapointed in the quality”
“The material feels cheap”
“Everything looks a bit cheap”
“it does break in”
“Didn't match pictures at all”
“Bad design”
“Theyre awkwardly bulky”
“Very thick and did not work in my sleeves with my arms in them as they are so thick”