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arcteryx

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Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 67Growth 7Conversion 3Competition 97Returns 45Price range 14Avg price 60Brand share 11Review moat 63Quality gap 50

Competition

Incredible13%

top-5 click share — an open shelf

Market size

Good$677K

$677K/yr · 2.0M searches

Review moat

Good998.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$145.72

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Price range

Bad$8.06–$633.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

45

Top-5 brand share

96%

Open market

4%

  • Arc'teryx91%
  • Taowave2%
  • Oakley1%
  • SENMAY1%
  • The North Face1%
  • Spyder1%
  • Open — no brand owns it (13 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7K2%$14K3%$20K4%$27K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

All 195 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
120K80KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“It fits all”

Quality-Overall18%

“Amazing quality”

Warmth17%

“Keeps in warmth”

Comfort-Overall7%

“Light weight and comfortable”

Value For Money4%

“Looks good, great value for money”

Weight Light3%

“Nice light weight option for walking, running & hiking”

Advertised Vs Actual Product2%

“As advertised”

Material Quality2%

“the material was soft”

Color2%

“the color was very cute”

Shape/Style2%

“Love the style”

What buyers complain about

Size-Overall20%

“runs a bit small”

Quality-Overall12%

“Average quality”

Value For Money9%

“Could have been cheaper”

Color5%

“Green Not Gray”

Length3%

“its way too long”

Product Condition3%

“Used. Product came used. Covered in hair and fuzz right out of the box.”

Comfort-Overall3%

“Didn't happen the one I received was tight and uncomfortable”

Durability2%

“Doesnt look very durable”

Shape/Style2%

“Not my style”

Strength2%

“might be a little flimsy for my taste”

Top return reasons

Size-Overall64%
Length4%
Material Quality4%
Waist Fit3%
Color3%
Advertised Vs Actual Product3%
Thin3%
Value For Money2%
Hip Fit2%
Thigh Fit2%