aragorn sword
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great172.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.97avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$157K$157K/yr · 93K searches
Price range
Okay$13.42–$287.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
29
Top-5 brand share
72%
Open market
22%
- United Cutlery29%
- GLADIUS CRAFTS19%
- TOOL VISTA9%
- Fun Costumes9%
- QURESHI KNIFES7%
- MedievalDepot6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
United Cutlery Lord of the Rings Anduril Sword of King Elessar | Officially Licensed Replica | Wall Plaque | LOTR Movie Collectible | Length 52 7/8
United Cutlery$279.324.8★497 rev
GLADIUS CRAFTS | Legendary Kings Sword Replica | Hand-Crafted Authentic Engraved Stainless Steel Blade | Wall Mount Plaque & Scabbard Included | Collectors Edition
GLADIUS CRAFTS$104.124.6★40 rev
TOOL VISTA Handmade Replica Movie Sword Medieval Vikings Master Long Sword Hand-Crafted Authentic Engraved Stainless Steel Blade Wall Mount Plaque & Scabbard Included Collecyion Edition
TOOL VISTA$99.993.9★13 rev
Andril - The Flame of the West | Handcrafted Stainless Steel Replica Sword | Comes with Wall Mount Plaque & Scabbard | Collectors Edition
GLADIUS CRAFTS$149.234.7★9 rev
Qureshi Knifes Sword - Durable Medieval Weapon with Sharp-Edged Long Straight Blade - Perfect for Fanatics with its Impressive Hilt and Handle Design - A Must-Have Sword Collectio
QURESHI KNIFES$88.884.4★11 rev
Newest
by launch date
Lord of the Rings Sting Sword Cosplay Costume Accessory with Scabbard Standard
Fun Costumes$20.041 rev
Andril - The Flame of the West | Handcrafted Stainless Steel Replica Sword | Comes with Wall Mount Plaque & Scabbard | Collectors Edition
GLADIUS CRAFTS$149.239 rev
Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween
Munetoshi$13.4213 rev
Andril - The Flame of the West | Handcrafted Stainless Steel Replica Sword | Wall Mount Plaque & Scabbard Included | Collectors Edition
GLADIUS CRAFTS$147.1312 rev
HandSmith Sword of King Elessar with Scabbard and Display Plaque | Hand-Crafted Authentic Engraved Stainless Steel Blade - Replica Movie Sword | Collectors Edition
HandSmith$97.667 rev
Trending
90-day click momentumLord of the Rings Sting Sword Cosplay Costume Accessory with Scabbard Standard
Fun Costumes$20.045.0★
HandSmith Sword of King Elessar with Scabbard and Display Plaque | Hand-Crafted Authentic Engraved Stainless Steel Blade - Replica Movie Sword | Collectors Edition
HandSmith$97.664.8★
Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween
Munetoshi$13.424.0★
MedievalDepot Anduril Sword of Aragorn Overall 47.5 - Metal Blade with Leather Wrapped Handle Wall Plaque & Scabbard
MedievalDepot$279.064.6★
Toy Knight Sword Costume Accessory for Adults - 27 Plastic Knight Sword with Realistic Forged Steel Blade & Gold Grip Standard
Fun Costumes$14.893.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the blade itself is of wonderful quality”
“It looks especially good when displayed on the wall”
“It has a solid weight to it”
“Decent for the price”
“Super fun, excellent fun, you must get this item”
“The craftsmanship and attention to detail stand out and make it look authentic”
“Weapon Safety”
“The handle feels very good to hold as well”
“Comfortable weight and size”
“Product is same as advertised”
What buyers complain about
“didnt align with the blade”
“This came hard”
“Great sword it is a bit thicker than I would like”
“The product picture does it no justice”
“Not Larp Safe”
“It was poorly built and flimsy”
“Very flimsy, potentially a good base to work off of you want a project”
“Product broke within an hour of being open”
“Be aware that the hook screws that cover with the wall mount are NOT right for the job”
“Seems very small”