apple costume
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Review moat
Incredible94.52avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.09avg listing price — sweet spot $15–$100
Price range
Great$8.22–$68.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 81K searches
Returns
Bad12.1%return rate — above 6% kills the launch gate
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
25
Top-5 brand share
58%
Open market
38%
- Matissa & Dad26%
- Segreto11%
- Zasy9%
- Rasta Imposta7%
- Matissa5%
- TIKSON5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matissa & Dad Apple Costume Adult Funny Red Apple Costume for Men & Women Adult Halloween Nature Suit Silly Food for Adults Outfit for Parties Halloween Men Women 28.3x28.3
Matissa & Dad$20.743.6★34 rev
Segreto Unisex Halloween Pumpkin Strawberry Moon Costume Dress Set Fruits Costume Suit with Hat
Segreto$23.763.9★61 rev
Red Apple Hat Handmade Wool Beret Felt Beanies Cute Women Winter Autumn Cap (Apple)
Zasy$18.044.7★77 rev
Matissa Kids Fruits Vegetables and Nature costumes Suits outfits Fancy Dress Party Boys and Girls (Red Apple)
Matissa$15.964.3★964 rev
Rasta Imposta Get Real Apple Costume Red Adult One Size
Rasta Imposta$26.044.5★69 rev
Newest
by launch date
Lormaka Inflatable Red Apple Costume Funny Fruit Halloween Outfit for Adults Novelty Blow Up Suit
Lormaka$44.350 rev
Seasons Red Apple Costume for Adults Funny Fruit Halloween Outfit with Hat One Size
Seasons$19.642 rev
Jococs Fruit Costume Set Banana Strawberry Apple Cosplay Suit Adults Funny Food Outfit for Party Dress Up
Jococs$29.095 rev
Funny Fruit Red Apple Headband Women Men Hair Accessories for Halloween Dress Up Hairband
Generic$12.992 rev
Matissa & Dad Apple Costume Adult Funny Red Apple Costume for Men & Women Adult Halloween Nature Suit Silly Food for Adults Outfit for Parties Halloween Men Women 28.3x28.3
Matissa & Dad$20.7434 rev
Trending
90-day click momentumSeasons Red Apple Costume for Adults Funny Fruit Halloween Outfit with Hat One Size
Seasons$19.644.5★
PGOND Vegetable Couple: Apple Core Costume Halloween Costume (apple)
PGOND$25.470.0★
Lormaka Inflatable Red Apple Costume Funny Fruit Halloween Outfit for Adults Novelty Blow Up Suit
Lormaka$44.350.0★
Funny Fruit Red Apple Headband Women Men Hair Accessories for Halloween Dress Up Hairband
Generic$12.994.5★
Kayotuas Back to School Toddler Girl Outfit Red Apple Shirt Tulle Skirts Set Cute First Preschool Kindergarten Daycare Dress (White 3-4T)
Kayotuas$14.854.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Will fit a teenager”
“It's comfortable”
“Its well made”
“Exactly as pictured”
“So worth it”
“lightweight costume choice that still looked great”
“Overall, it was an easy, lightweight costume choice that still looked great and got plenty of compliments”
“The included hat finished the look really well—once its on”
“the bright red color stood out in a way that made it easy for people to spot you right away”
What buyers complain about
“Too small”
“Super cute, looks like it might not have any stretch or give”
“Cheap”