anxiety costume
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.84avg listing price — sweet spot $15–$100
Price range
Great$9.60–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.9%return rate — above 6% kills the launch gate
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 141K searches
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
40
Top-5 brand share
65%
Open market
30%
- JQAKFIY29%
- WHGAW11%
- Deerose9%
- itswordpiz8%
- Disguise7%
- FINASKASU5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out
WHGAW$15.604.5★7 rev
JQAKFIY Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress XL
JQAKFIY$30.213.6★5 rev
Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L
Deerose$16.324.1★170 rev
Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L
JQAKFIY$32.304.3★15 rev
itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up
itswordpiz$9.604.1★48 rev
Newest
by launch dateWHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out
WHGAW$15.607 rev
itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up
itswordpiz$9.6048 rev
Sun-Staches Anxiety Glasses | Inside Out Official Costume Accessory | One Size Fits Most
Sun-Staches$14.99147 rev
Toulite Halloween Cosplay Emotion Orange Knitted Hat with Wigs Hair for Halloween Role Playing Inside Costume Party Supplies
Toulite$10.913 rev
Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L
Deerose$16.32170 rev
Trending
90-day click momentumFear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L
JQAKFIY$32.304.3★
Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress S
JQAKFIY$28.353.6★
Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume M
JQAKFIY$32.014.3★
Tutus for Women Adult Tutu Tulle Skirts Costumes for Women 5 Layered Womens Purple Tutu Skirts for Girls Teens Halloween Ballet Minion Sexy Witch Purge Mario Mike Wazowski Sully Cookie Monster Crayon
BFONS$10.694.3★
Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(XL Black)
Disney$17.804.8★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -26.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 168.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“The colors are spot on like the character”
“The material is good”
“sexy”
“comfortable”
“But it was soft”
“Quality was okay”
What buyers complain about
“It wasnt made well”
“runs very small”
“The eyes and eyebrows didnt stick, I ended up having to take it into work and hot glue it”
“The headband is metal and very uncomfortable”
“kept falling off”
“The XL runs very small with no stretch to the fabric”
“it started to crack after 1 wash”