anorak jacket men
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.40avg listing price — sweet spot $15–$100
Price range
Great$15.12–$121.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,222.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 6% kills the launch gate
Market size
Bad$29K$29K/yr · 389K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
148
Top-5 brand share
36%
Open market
60%
- Locachy11%
- Yousify9%
- UIQUR7%
- Verdusa5%
- Tankaneo4%
- PESION4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 204 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M
Locachy$23.704.5★288 rev
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket White M
Locachy$23.274.5★288 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.124.4★1,188 rev
Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket
Yousify$29.713.9★195 rev
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black S
Locachy$23.804.5★288 rev
Newest
by launch date
Gacaky Womens Lightweight Full Zip Athletic Jacket Oversized Yoga Workout Jacket Windbreaker Jacket Hiking Outdoor Pockets Black S
Gacaky$30.5722 rev
Yousify Womens Light Jackets Windbreaker Hooded Athletic Sun Protection Outerwear Cropped jacket Hiking Spring Coats Black
Yousify$30.1655 rev
Yousify Womens Light Jackets Windbreaker Hooded Athletic Sun Protection Outerwear Cropped jacket Hiking Spring Coats Black
Yousify$30.6255 rev
PESION PINK Lightweight Rain Cropped Jacket Women Waterproof Raincoat Packable Hooded Windbreaker Hot Pink X-Small
PESION$44.2414 rev
PESION Black Cropped Rain Jacket Women Lightweight Waterproof Raincoat with Hood Cycling Biker Jackets with Pockets Black Large
PESION$45.6514 rev
Trending
90-day click momentum
baleaf Womens Sun Jackets Packable Long Sleeve Lightweight Crop Windbreak UV Shirt UPF 50+ Zip Up Sun Hoodie Athletic Hiking Khaki M
baleaf$32.374.0★
baleaf Womens Sun Jackets Packable Long Sleeve Lightweight Crop Windbreak UV Shirt UPF 50+ Zip Up Sun Hoodie Athletic Hiking White S
baleaf$32.624.0★
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★
K-Swiss Womens Cropped Jackets - Half Zip Lightweight Windbreaker for Running Workout Yoga White XL
K-Swiss$55.914.6★
baleaf Womens Sun Jackets Packable Long Sleeve Lightweight Crop Windbreak UV Shirt UPF 50+ Zip Up Sun Hoodie Athletic Hiking White L
baleaf$33.314.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“- flattering fit”
“Lightweight and size is true”
“Amazing Quality”
“Can withstand heavy rain”
“Good value”
“Nice and comfortable”
“Totally water resistant”
“As advertised”
“Nice big pockets”
“Warm, comfortable and looks great”
What buyers complain about
“Fit is loose”
“NOT WATERPROOF”
“Zipper doesnt work great either”
“Cheap material”
“Cheaply made”
“not as thick as a rain coat”
“For the price dont do it”
“The jacket is on the thinner side so its not really warm”
“Fits a bit long in sleeves”
“It's also not very breathable”