angler fish costume
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.71avg listing price — sweet spot $15–$100
Price range
Incredible$22.58–$52.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good608.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 6% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 35K searches
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
10
Top-5 brand share
87%
Open market
6%
- Fun Costumes30%
- SAMGU18%
- Lrvcnva16%
- WQWOVRVO13%
- DarkCom10%
- elope7%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAMGU Adult Anglerfish Onesie Halloween Christmas Animal Cosplay Costume One Piece Pajamas for Men Women Small
SAMGU$35.334.4★4,434 rev
Kids Anglerfish Halloween Costume | Tunic with Glow Antenna Headband Deep Sea Ocean Animal Outfit for Dress Up Standard
Fun Costumes$39.474.6★8 rev
WQWOVRVO Inflatable Costume Anglerfish Inflatable Costume for Adult Funny Halloween Blow up Costumes for Men& Women
WQWOVRVO$37.094.5★133 rev
DarkCom Onesie Christmas Pajamas Adult Animal Halloween Costume Blue Angler Fish Cosplay One Piece Unisex Homewear Polar Fleece Sleepwear Large
DarkCom$29.714.3★57 rev
Toddler Anglerfish Halloween Costume | Animal Outfit Tunic with Glow In The Dark Antenna Headband for Dress Up Standard
Fun Costumes$35.274.6★3 rev
Newest
by launch date
Lrvcnva Fish Costume Hat for Kid Angler Fish Light up Costume Hat for Halloween/Themed Parties/Cosplay Events (Kid)
Lrvcnva$22.5875 rev
Toddler Anglerfish Halloween Costume | Animal Outfit Tunic with Glow In The Dark Antenna Headband for Dress Up Standard
Fun Costumes$35.273 rev
Kids Anglerfish Halloween Costume | Tunic with Glow Antenna Headband Deep Sea Ocean Animal Outfit for Dress Up Standard
Fun Costumes$39.478 rev
Lrvcnva Fish Costume Hat for Adult Angler Fish Light up Costume Hat for Halloween/Themed Parties/Cosplay Events
Lrvcnva$23.4475 rev
KOOY Inflatable Costumes Adult Fish Costume Angler fish Costume Funny Blow up for Adult Halloween Costume for Men Women
KOOY$34.8486 rev
Trending
90-day click momentum
Kids Angler Fish Costume - Jumpsuit Mitts Headpiece Shoe Covers - Monster Fish Theme Costume for Boys and Girls Medium Bundle
Fun Costumes$52.514.6★
SAMGU Adult Anglerfish Onesie Halloween Christmas Animal Cosplay Costume One Piece Pajamas for Men Women Small
SAMGU$35.334.4★
DarkCom Onesie Christmas Pajamas Adult Animal Halloween Costume Blue Angler Fish Cosplay One Piece Unisex Homewear Polar Fleece Sleepwear Large
DarkCom$29.714.3★
Men Fish Scales Pants Sweatpants Sea Joggers King Costumes Pant Sports Halloween Costume Outfits Performance Gifts Blue
INZVKJLU$28.554.5★
DarkCom Onesie Christmas Pajamas Adult Animal Halloween Costume Clownfish Cosplay One Piece Unisex Homewear Polar Fleece Sleepwear Large
DarkCom$28.824.5★
Demand
Weekly Amazon search volume, last 37 weeks — +0.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Fun and fits great”
“Fun costume”
“Comfy”
“it held up great”
“Quick and easy costume idea”
“The material made the hat comfortable”
“And for the price you can't beat it”
What buyers complain about
“after 4 hours that was hard on my back”
“Poor Quality and Odd Size”
“Hard to use”
“Also does not fit well”
“The fan did fall out after 1 wear”
“over priced for what you get”
“cheap material and made very poorly”