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51

angel costume women

Worth a look

Shows no brand lock-in (top 5 brands take 30% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 29Growth 18Conversion 6Competition 90Returns 14Price range 84Avg price 95Brand share 96Review moat 49Quality gap 78

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Avg price

Incredible$26.02

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$6.70–$65.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,602.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$125K

$125K/yr · 998K searches

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Returns

Bad8.7%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

60 rising

Sellers

92

Top-5 brand share

30%

Open market

66%

  • CRTEPST7%
  • Scarlet Darkness7%
  • VEBZIN6%
  • RSLOVE5%
  • Toulite5%
  • IIMMER4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 80 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 39 weeks — -13.5% search growth over the last 90 days.
125K75KSpike '25Holiday '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“They werent too big or small”

Quality-Overall13%

“Good quality and came in quickly”

Brightness/Shine/Glow10%

“Perfect sparkle”

Value For Money8%

“Worth the purchase”

Comfort-Overall6%

“comfortable”

Durability6%

“pretty durable overall”

Advertised Vs Actual Product5%

“Does the job”

Shape/Style4%

“Its extremely flattering, very sexy”

Ease Of Use4%

“Easy to use”

Color3%

“So pigmented and beautiful”

What buyers complain about

Size-Overall15%

“very short”

Quality-Overall12%

“Poor quality”

Advertised Vs Actual Product11%

“Not as shown”

Durability8%

“because was broken in first minute”

Color7%

“color was a little darker than expected”

Product Condition6%

“They came used”

Thickness4%

“also very chunky”

Brightness/Shine/Glow3%

“I thought they would sparkle more”

Value For Money3%

“waste of money”

Transparency2%

“But see through”

Top return reasons

Size-Overall36%
Color12%
Length7%
Material Quality6%
Chest Fit5%
Advertised Vs Actual Product5%
Waist Fit4%
Quality-Overall3%
Shape/Style3%
Value For Money2%