american flag beanie
Skip itSoft demand (-88.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.46–$20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,048.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$18K$18K/yr · 55K searches
Growth
Bad-88.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
35
Top-5 brand share
59%
Open market
35%
- Selini New York21%
- Parquet16%
- OUTDOOR SHAPING8%
- LELVK8%
- WITHMOONS6%
- KBETHOS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.664.7★489 rev
Parquet American Flag Knit Pom Beanie Ski Hat with Stars
Parquet$16.244.2★49 rev
LELVK USA Beanie with Embroidered American Flag Hat Double Layer Knit Winter Skull Cap for Men & Women
LELVK$13.174.2★16 rev
Parquet American Flag Knit Pom Beanie Ski Hat with Stars
Parquet$16.374.2★49 rev
WITHMOONS USA Beanie Hat American Flag Toque Winter Pom Knit Beanies for Men Women JZP0027 (Navy)
WITHMOONS$17.894.6★861 rev
Newest
by launch date
USA 250th Anniversary Beanie Hat 17762026 White - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift
Jester Fiesta$11.4528 rev
USA 250th Anniversary Beanie Hat 17762026 Black - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift
Jester Fiesta$11.8128 rev
Jester Fiesta USA 250th Anniversary Beanie Hat 17762026 Blue - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift
Jester Fiesta$12.8028 rev
Navy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.
Generic$9.802 rev
Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days
Selini New York$17.66489 rev
Trending
90-day click momentumNavy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.
Generic$9.804.0★
Jester Fiesta USA 250th Anniversary Beanie Hat 17762026 Blue - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift
Jester Fiesta$12.804.8★
USA 250th Anniversary Beanie Hat 17762026 White - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift
Jester Fiesta$11.454.8★
USA 250th Anniversary Beanie Hat 17762026 Black - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift
Jester Fiesta$11.814.8★
Carhartt Mens Knit Cuffed Beanie Navy One Size
Carhartt$19.974.8★
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -88.9% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 27.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“Fit great”
“Good quality and shipped on time”
“Nice and comfortable”
“It is well worth the price”
“As advertised”
“the material isnt cheap”
“This beanie cap is a pretty standard issue design and made well and soft”
“Vivid colors”
“The knit is fairly thick”
What buyers complain about
“Too tight”
“However, its a bit thick,”
“Exceeds the typical quality of a product of this type”
“After wearing it for 5 days it looked as if I had it for two years”
“Not warm”
“Different style than desired”
“The flag coloring is a bit different than the pictures - the stripes are not white”
“Not warm”
“Very thin material on hat”
“It doesn't stretch so it was too big for one person”