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amelia earhart costume

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High returns (9.6%) — this niche doesn't clear our bar today.

Market size 18Growth 16Conversion 31Competition 62Returns 10Price range 85Avg price 95Brand share 61Review moat 89Quality gap 63

Avg price

Incredible$26.14

avg listing price — sweet spot $15–$100

Review moat

Great226.75

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.44–$55.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$72K

$72K/yr · 109K searches

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Returns

Bad9.6%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

35

Top-5 brand share

68%

Open market

25%

  • ReliBeauty24%
  • California Costumes16%
  • Fun Costumes12%
  • Pistha9%
  • TOGROP7%
  • Morph6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Oct · busiest ÷ quietest = 17.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Great fit”

Quality-Overall23%

“Quality: It is very well-made”

Value For Money7%

“worth the money”

Material Quality6%

“the materials pretty good”

Warmth4%

“It is hot to wear”

Gifting Purpose3%

“so it was a perfect gift”

Soft Feel3%

“Soft, well made, and Fit my petite 8 year old so well, she loved dressing up”

Design-Overall2%

“Great for a project”

Functionality-Overall2%

“Cute and functional”

Advertised Vs Actual Product1%

“Just what we needed”

What buyers complain about

Size-Overall21%

“This didn't completely fit my 2 yr old, though”

Quality-Overall20%

“Poor quality control & inspection”

Smell15%

“the smell made it very unpleasant to begin with”

Durability14%

“It didnt last 48 hours”

Thickness5%

“pants material was thin”

Material Quality4%

“This is real cheap material”

Advertised Vs Actual Product3%

“The picture does no justice”

Product Condition3%

“our costume arrived used”

Ease Of Use3%

“difficult to get back in”

Leather Quality2%

“The only reason I'm giving this 3 stars is the very strong smell that came from the imitation leather”

Top return reasons

Size-Overall82%
Quality-Overall3%
Advertised Vs Actual Product3%
Material Quality2%
Length2%
Neck Fit2%
Value For Money1%
Defective Material/Parts1%
Product Condition1%
Shape/Style1%